Loading video...

WTM2015 Digital Transformation in Travel

We're bringing together leading experts and business case examples to show how business and destinations are being transformed by digital at every level within their business, from the operational level through to brand advocacy. Ensuring a destination or business is not only a digitally ready one but also 'mobile first' in how it seeks to promote, engage with and service visitors are absolutely crucial.

In this short session, we're going to introduce Digital Transformation in Travel and float ideas about what transformation really means. If you care about staying relevant, this session should resonate with you whether you're a small business or DMO looking to put digital at the core of everything, or a leading international travel brand looking to optimise and streamline your approach.


Discussion

comments powered by Disqus

More from all insights

2018 Scheduling Week

Like many organisations, here at the #DTTT, we are starting the year with scheduling all of our activities and projects to get our priorities in...

DMO Website of the Future

Are you working on an iteration or redevelopment of your destination website? Then our template is ideal to help you brainstorm some new ideas on how...

Partner Innovation Week

To help you design a Partner innovation week, we have compiled some material that we consider interesting to work through with your key industry or...

Concept R&D

We're taking R&D out of the research department and making it something that concerns everyone. With templates helping you to investigate,...

Introducing the DXO Model

Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city tourist...

Become a Glass Box Brand

A dramatic shift has taken place in the destination speared by digital and increased connectivity. Destination Brands need to evolve based on a...

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge