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Brand Review

Brand is an integral part of how potential customers view you and often after an initial branding or re-brand it can get left to grow ineffective and tired looking. Sometimes even newly designed brands need a little help when they first launch to make sure they're communicating your organisation in a consistent way visually.
This custom build remote design service has been developed by #DTTT Expert Emma and will help you to fully assess how well your brand aligns with your brand values and their suitability for a digital environment.
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Brand Review

Effectiveness of values and ethos of the organisation

Brand strength against competitor and peer brand assets

Suitability of brand in digital

Cohesiveness of brand image over various touchpoints

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Brand Work & Retouch

Based on the outcomes of the design review, we will make a judgement with you on how best to meet the recommendations. This will fall into one of the following activities:

Full Rebrand

Starting from scratch we'll create a strong brand and all the associated assets (mentioned in the brand review) to make sure your visual identity is performing at its best.

Partial Brand Re-Work

Starting with your current assets, we'll adapt and tweak them to make sure your brand is cohesive and impactful. The outcome would be a new set of assets.
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Brand Guidelines

Guidelines are an important tool in both providing structure to brand usage and helping its onward evolution. These can be created for you based on your existing brand, a re-brand or a re-worked brand.
 
The guidelines will document how and when to use all of the elements that make up the brand.
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Emma Lawton

Creative & Digital Strategist

Emma is a Creative Director with a background in design for brand, print and digital combined with a strategic mind that can see the bigger picture. She enjoys flexing the boundaries of a project and experimenting with fledgeling technology, leading her to create forward thinking concepts for clients in a variety of sectors. She is fascinated by the future of digital and the development of brand as part of this.

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