Content Optimisation Audit
The Auditing Process
- Destination website
- Search engine optimisation
- Social streams
- App or other digital channels
- Clear content mission
- Key Content Tentpoles per target audience
- Audit summaries & optimisation advice
- Content strategy
Remote Design Approach
Starting off with a discovery call, we then go on to setup your remote design canvas and pre-populate it with some ideas based on initial research before inviting you to join and collaborate.
Working together, we continue the process in a remote collaborative environment to explore opportunities to better engage audiences across your channels. We'll look at each social channel one by one and spend time looking at how content lives on your main destination website.
Tentpoles & Optimisation
Following the remote sessions, a final canvas containing recommendations and tentpoles will be developed, bringing together the insight gathered in earlier sessions and some expert ideation on how to structure content production and optimisation around the biggest opportunities. This is followed by a review call with you and your team.
Content Strategy & Industry Partnerships
Talia has over 10 years of experience in tourism, social media marketing and content strategy. Prior to consulting, she worked as Manager of Social and Content for Brand USA, the USA’s public-private partnership dedicated to increasing international visitation to the United States. Talia oversaw the development of Brand USA’s content strategy and the launch of VisitTheUSA.com, the USA’s official new consumer travel websites in 15 markets including visuals and content strategy. She also oversaw global social media and content campaigns in 15 markets in 8 languages.