Fabio has undertaken a journey that has covered several aspects of travel and tourism marketing and management. Addressing all aspects of the visitor journey from destination, product owner, stakeholder and visitor viewpoints, in 2011 he started as a Destination Manager in Valle del Chiese (Trentino) for three years, than he took charge of a newborn DMO in Budoni (Sardinia) and went back to Trentino to become General Manager of Val di Sole Tourism Board.
He thinks tourism boards have to focus on tourist needs and becomes experts of the overall tourist experience. We will need to engage and support stakeholders in order to co-create better products and contents and generates positive referrals: stakeholder engagement at all levels is the key for success.
- Destination Start-Ups
- Experience design in tourist destinations
- Content creation to curation
- Innovation in coastal tourism