Kaitlin Godbey's Photo
Kaitlin Godbey
TravelNevada

Opinions: 

DMO Stories

Kaitlin Godbey,  Social Media and Content Strategist at TravelNevada will be joining us on stage at #DTTTGlobal - Disrupting the Future Destination, on the 1st & 2nd of December in Brussels. Kaitlin's presentation at #DTTTGlobal will showcase how they're marketing Nevada by creating and amplifying a great product offer which aims to acquaint visitors with a Nevada that is in-tune with niche interests.

We met her for an interview and she told us more about how TravelNevada heavly focused their strategy on authentic storytelling across both traditional and digital channels.

Could you tell us more about yourself and the work you do at TravelNevada?

I like to think of myself as a Leslie Knope – determined, passionate, optimistic, and a deep love for waffles. As for my work at TravelNevada … I manage and oversee all consumer and industry facing social media accounts. I also assist the PR team with press familiarization tours and events. I update travelnevada.com with new events and on occasion, write blog posts - better known as adventures.

How many people are part of TravelNevada's team and what is the main focus of your organization?

30 wonderful people make up the team at TravelNevada. We have a PR/Marketing team of eight, but have additional help and resources from our PR and advertising agencies. The main focus at TravelNevada is to promote and market Nevada as a travel destination to both domestic and international travelers. In other words, we work to inspire travel beyond the neon lights of the Las Vegas Strip and promote adventure into the heart of Nevada.

What is the main focus of marketing Nevada as a tourism destination?

Nevada is home to one of the most recognizable destination brands in the world – Las Vegas. This is definitely a blessing, but also a curse because the glitz and glam of Las Vegas tends to overshadow what the rest of the state has to offer. Yes, we’re Vegas – but we’re also Lake Tahoe, the Hoover Dam, and wide-open country. Our goal is to showcase the expansive travel opportunities that are available beyond Sin City, specifically to the millennial audience.

How is TravelNevada developing and amplifying a great product offer?

We’re working to frame Nevada as a place of uninhibited freedom. From the anything-goes attitude of Las Vegas to the wide open expanse of public lands, to the pristine snow-kissed slopes of Lake Tahoe, Nevada embraces the call of the wild and the promise of the west – the space and freedom to do what you what, where you want, and when you want. To achieve this, we have a heavy focus on authentic storytelling across both traditional and digital channels. We’ve created content partnerships with some of the top travel blogs in the U.S. and continuously work with influencers to help tell our story.

Being a small team, how is TravelNevada managing to secure content partnerships?

We’ve taken an “inside-out” approach when it comes to managing content. Our content manager has worked tirelessly to travel and document the state to not just inspire, but teach Millennial travelers how to explore Nevada in a way most have never experienced before. From there, we have been able to leverage our paid media partnerships to incorporate this content. This helps to increase campaign awareness by adding another layer onto our traditional paid media placements.

What is TravelNevada's secret to achieving the right reach and buzz in the various thematic domains that the destination is targeting?

We have found it is important to think about the audience you are reaching in each domain and ensure that content is customized to the place it is running to ensure it resonates with the audience and is meaningful and valuable to them. This ensures that the content has the most impact possible.

In your opinion, what can other destinations learn from TravelNevada's product development and marketing approach?

I think the biggest takeaway is that being authentic isn’t as easy as it may seem, but if the right attention and detail is in place, it will work 100% of the time.

Why should DMOs not miss your talk at #DTTT Global?

Storytelling is much more than a marketing buzzword. Come to my session and learn how to not only find and leverage your brand influencers to tell your story, but also how to craft your brand story and develop content partnerships that matter.

Image by: Travel Nevada

Discussion

comments powered by Disqus

More from #DTTT

  • Global-Takeaways-feature
    In December we present:
    Key Takeaways from #DTTTGlobal2017

    On November 30 and December 1, 250 top destination marketers from all over the world gathered in a colorful amphitheater in downtown Brussels for DTTT Global Conference. The sixth annual conference focuses on real-work examples, insights, change management, lessons learned, and more. We showcased how destinations can be more effective in digital in a fast-changing […]

  • bavaria
    In November we present:
    Bavaria Tourism: Proceeding from Tradition

    Jens Huwald has been CEO of Bavaria Tourism, the official marketing agency, since January 2012. He was previously responsible for communications at the agency for seven years. Prior to that, he held senior positions in the Marketing Communications, Corporate Communications and Public Relations fields at the Omnicom Agency Group, BSMG Worldwide Germany/Weber Shandwick (Munich) and […]

    #dmo story #brand #campaign #destination #marketing
  • visit-geneva-global-feature
    In November we present:
    Geneva Tourism: Business Intelligence & Data

    In the lead up to #DTTTGlobal on 30th November & 1st December in Brussels, we caught up with Jean-Philippe Favre from Geneva Tourism. He will join us on stage to present some insights on ‘Business Intelligence, Data & Destination Marketing’ and share some of the learnings. Ahead of the event, we caught up with Jean-Philippe Favre […]

    #DMO stories #intelligence #Geneva #big data #business #destination #destination marketing
  • Mural-
    In November we present:
    How MURAL is pioneering Remote Design Thinking

    In the lead up to #DTTTGlobal, we spoke to Mariano Suarez-Battan, CEO of MURAL to learn more about how they are pioneering remote design thinking. As avid users of MURAL ourselves, we champion the use of design thinking methods and templates as part of our Launchpad subscription. We are really pleased to welcome Aaron Richman from […]

    #remote design #mural #workflow #collaboration #design-thinking
  • tourism-Iles-Madeleine-feature
    In November we present:
    Iles de la Madeleine: Applying Design Thinking Principles

    Jason Bent works as a Tourism Cluster Manager in the Iles de la Madeleine, an archipelago located in Eastern Canada. He coordinates collaborative projects that bring added-value benefits to the targeted businesses. His recent initiatives, one of which received the Best Strategy for Creative Tourism Development Award as part of the international Creative Tourism Awards, […]

    #dmo story #collaboration #design-thinking #destination #marketing #partners #storytelling
  • Visit-Jersey-article-feature
    In October we present:
    Visit Jersey: Aligning Audiences with Brands

    We are pleased to welcome Adam Caerlewy-Smith, Head of Marketing and Meryl Le Feuvre, Head of Product at Visit Jersey as speakers to #DTTTGlobal on 30th November & 1st December in Brussels to share their story on ‘Aligning Audiences with Secret Escapes’. Ahead of #DTTTGlobal, we caught up with Adam and Meryl to learn more about the […]

    #dmo story #jersey #partnerships #brand #destination #marketing #product
Show more
×
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge