May Trends Chat 2021
DTTT Members Update This month we wanted to have a 2-on-2 talk with two DMO Members whose work is always excelling.
DTTT Members Update This month we wanted to have a 2-on-2 talk with two DMO Members whose work is always excelling.
This month we wanted to have a 2-on-2 talk with two DMO Members whose work is always excelling.
We discussed with both destinations their recent initiatives, content strategies and the industry support they have put in place in order to keep evolving and developing sustainably.
Destination Manager at Dolomiti Paganella Tourism Board
Senior Manager Destination Development and Content at Visit Greenland
Luca talks us through what a Benefit Corporation is and the economical standing that works towards a positive economic impact for society. Dolomiti Paganella is the first DMO in Italy (and Europe) that has been certified as a Benefit Corporation, and this is only one part of the longer view for Luca and his team. For them, being a Benefit Corporation means that they can create a better community through their standing. Luca aims to see the DMO as a steward for balance in tourism, being a community that hosts tourists and cares for the environment.
The destination is comprised of 5 villages of 5,000 people and approximate 2 million overnight stays a year. Future Lab launched in a positive period for Dolomiti Paganella, before the pandemic hit and transformed the world. They launched the site and worked to challenge themselves while looking at the future.
They set for themselves 4 pillars to uphold.
These are the reasons-why, the methodology behind their next step, and how they are going to implement them. Luca calls this "The Charter of Values". Using these values and ideas, they will be put forward into the final circle of progress – what they'll do.
Future Lab is for the community, helping operators throughout the destination in an effort to act for the future.
Luca says that Dolomiti Paganella looks to take it upon themselves to be responsible for telling their story for the future.
With 100,000 tourists a year, Greenland benefits from being a small tourist destination. Tanny acknowledges this benefit and the responsibility to remain economically sustainable during this period. Currently, there are two large airport projects undergoing and Greenland is really opening up – but they need products to entice those expected travellers.
There's a focus on season expansion and critical mass in order to let tourism be healthier for operators as they expand interest throughout the year. The capital aims to become the first sustainable capital in the world certified by EarthCheck, and considering these aspects and creating a wider field of interest are just the next steps to this goal.
Tanny explains that content is based around the idea that people don't know a lot about Greenland itself, so they aim to make it more accessible for people. Production starts by thinking about the most important people (the readers), but also the message specifically behind the content. Tanny prides on storytelling and conveying responsibility.
This year Greenland won the Webby People's Voice award in 'Video: Adventure & Travel' for their inspirational "Future of travel in Greenland: flattening the curve of the coronavirus" video. This was aimed at a B2B audience in order to show International operators specifically what Greenland has been doing in order to flatten the curve during the pandemic.
Producing this content banks on local direct input: the hope that stakeholders are able to contribute financially through a variety of packages and products that can self sustain the economy. This is what the campaign focuses on, the sense of community and looking at the light at the end of the tunnel.
Tanny hopes to focus on sustainability, just like many destinations, as the people at Visit Greenland understand what it means to travel to Greenland. There is a cultural uniqueness to Greenland that provides a special experience to travellers; in order to keep providing this, keeping up with current and future trends in environmental conservation helps to maintain this for future generations. Practicality and experimenting with different forms of content are just some of the ways they are keeping to this mindset.
At DTTT, we are always impressed by what Visit Dolomiti Paganella and Visit Greenland produce, so we hope you'll keep a close eye on them as they truly set an industry standard for content creation as a DMO.
This month we wanted to have a 2-on-2 talk with two DMO Members whose work is always excelling.
We discussed with both destinations their recent initiatives, content strategies and the industry support they have put in place in order to keep evolving and developing sustainably.
Destination Manager at Dolomiti Paganella Tourism Board
Senior Manager Destination Development and Content at Visit Greenland
Luca talks us through what a Benefit Corporation is and the economical standing that works towards a positive economic impact for society. Dolomiti Paganella is the first DMO in Italy (and Europe) that has been certified as a Benefit Corporation, and this is only one part of the longer view for Luca and his team. For them, being a Benefit Corporation means that they can create a better community through their standing. Luca aims to see the DMO as a steward for balance in tourism, being a community that hosts tourists and cares for the environment.
The destination is comprised of 5 villages of 5,000 people and approximate 2 million overnight stays a year. Future Lab launched in a positive period for Dolomiti Paganella, before the pandemic hit and transformed the world. They launched the site and worked to challenge themselves while looking at the future.
They set for themselves 4 pillars to uphold.
These are the reasons-why, the methodology behind their next step, and how they are going to implement them. Luca calls this "The Charter of Values". Using these values and ideas, they will be put forward into the final circle of progress – what they'll do.
Future Lab is for the community, helping operators throughout the destination in an effort to act for the future.
Luca says that Dolomiti Paganella looks to take it upon themselves to be responsible for telling their story for the future.
With 100,000 tourists a year, Greenland benefits from being a small tourist destination. Tanny acknowledges this benefit and the responsibility to remain economically sustainable during this period. Currently, there are two large airport projects undergoing and Greenland is really opening up – but they need products to entice those expected travellers.
There's a focus on season expansion and critical mass in order to let tourism be healthier for operators as they expand interest throughout the year. The capital aims to become the first sustainable capital in the world certified by EarthCheck, and considering these aspects and creating a wider field of interest are just the next steps to this goal.
Tanny explains that content is based around the idea that people don't know a lot about Greenland itself, so they aim to make it more accessible for people. Production starts by thinking about the most important people (the readers), but also the message specifically behind the content. Tanny prides on storytelling and conveying responsibility.
This year Greenland won the Webby People's Voice award in 'Video: Adventure & Travel' for their inspirational "Future of travel in Greenland: flattening the curve of the coronavirus" video. This was aimed at a B2B audience in order to show International operators specifically what Greenland has been doing in order to flatten the curve during the pandemic.
Producing this content banks on local direct input: the hope that stakeholders are able to contribute financially through a variety of packages and products that can self sustain the economy. This is what the campaign focuses on, the sense of community and looking at the light at the end of the tunnel.
Tanny hopes to focus on sustainability, just like many destinations, as the people at Visit Greenland understand what it means to travel to Greenland. There is a cultural uniqueness to Greenland that provides a special experience to travellers; in order to keep providing this, keeping up with current and future trends in environmental conservation helps to maintain this for future generations. Practicality and experimenting with different forms of content are just some of the ways they are keeping to this mindset.
At DTTT, we are always impressed by what Visit Dolomiti Paganella and Visit Greenland produce, so we hope you'll keep a close eye on them as they truly set an industry standard for content creation as a DMO.
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