Loading video...

Live Video Campaigning

Live streaming apps Periscope and Meerkat tap into the desire of people to expose themselves and claim their five seconds of fame.

But where the selfie-movement, video blogging and the previous lifecasting movement are focused on the self, Periscope and Meerkat take a different route and are more about what you see.

They facilitate others to experience what you experience. Borrow someone else’s eyes, rather than being told what to see (video blogging) or viewing and listening to a monologue (life casting).

Brands such as Adidas already used Periscope to live stream the moment that footballer James Rodriguez signed up to a new sponsorship deal which is only one of many examples of the diversity of live casting to raise awareness and create buzz.

Issue to be addressed:

  • How to use Livecasting & Periscope in a more beneficial way for your business?
  • What are pros and cons of Livecasting and isn't the risk too high?
  • Do Meerkat and Periscope deliver instant hits and will grow to an enormous size?


comments powered by Disqus

More from all insights

Content & Engagement | Asana Template

Along with this report, templates and the online course about Content & Engagement, we created an Asana Project Template that you can import into...

Storytelling Strategies

Storytelling is an integral part of digital marketing, crafting unique stories that match a destination's DNA and help to convey key messages and...

User-Generated Content Strategy

Consumer behaviour is changing quickly and so are content preferences. The destination landscape has seen a huge shift in the importance that...

Content Planning

Planning content requires a structure to follow because the elements to take into consideration are multiple. It also requires a lot of teamwork and...

Developing Stories

Developing stories is something that many content teams are spending significant time and resources on to produce content for the destination...

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge