Loading video...

Marketing 3.0: Engaging Visitors in 2016

You didn't just think digital stopped evolving at social did you? Introducing the session 'Marketing 3.0' during WTM2015, we're looking at future approaches to marketing and the dramatic impact that mobile has had on every aspect of the digital landscape. Visitors are much more complex, making it necessary for tourism marketers to think creatively, creating relevant content and experiences that visitors can take part in and are worth sharing across devices.

THE SESSION

We'll take a look back at just how far digital has come and where to invest your time and resources to ensure the biggest returns. Looking at the increasingly converging space between digital services, product excellence and word-of-mouth marketing, this session should leave you with plenty to think about heading back to the office.

Moderator: Nicholas Hall| Digital Tourism Think Tank
Natasha Nuckchady| Yahoo
Paul Stephen| Sagittarius Marketing
David Llewellyn| Hailo


Discussion

comments powered by Disqus

More from all insights

Content & Engagement | Asana Template

Along with this report, templates and the online course about Content & Engagement, we created an Asana Project Template that you can import into...

Storytelling Strategies

Storytelling is an integral part of digital marketing, crafting unique stories that match a destination's DNA and help to convey key messages and...

User-Generated Content Strategy

Consumer behaviour is changing quickly and so are content preferences. The destination landscape has seen a huge shift in the importance that...

Content Planning

Planning content requires a structure to follow because the elements to take into consideration are multiple. It also requires a lot of teamwork and...

Developing Stories

Developing stories is something that many content teams are spending significant time and resources on to produce content for the destination...

Content & Engagement - Sprint

The first step in the creation of a content strategy is a brainstorming Sprint. Gather your whole team and use the Content & Engagement - Sprint...

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge