Loading video...

Marketing 3.0: Engaging Visitors in 2016

You didn't just think digital stopped evolving at social did you? Introducing the session 'Marketing 3.0' during WTM2015, we're looking at future approaches to marketing and the dramatic impact that mobile has had on every aspect of the digital landscape. Visitors are much more complex, making it necessary for tourism marketers to think creatively, creating relevant content and experiences that visitors can take part in and are worth sharing across devices.


We'll take a look back at just how far digital has come and where to invest your time and resources to ensure the biggest returns. Looking at the increasingly converging space between digital services, product excellence and word-of-mouth marketing, this session should leave you with plenty to think about heading back to the office.

Moderator: Nicholas Hall| Digital Tourism Think Tank
Natasha Nuckchady| Yahoo
Paul Stephen| Sagittarius Marketing
David Llewellyn| Hailo


comments powered by Disqus

More from all insights

Website Review & Benchmarking

This template will allow you to evaluate your website and compare it to other DMOs' ones. You will be able to gather insights, views and ideas all on the...

Social Media Performance Audit

Here you can find one of the templates that will help you access some of the digital assets of your DMO. We start with a performance audit of three of the...

Setting Goals, Strategies & KPIs

This template is a guide to understanding the 5 Goals explained earlier in this report: Market Increase Destination Image & Awareness...

Performance & Measurement - Sprint

With this Sprint, you will be able to kick-off your work on performance and measurement. You will be, in fact, able to organise a workshop for your team...

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge