Loading video...

New Tech, Audiences & Channels: The Shifting Landscape in Digital Brand Engagement

December 12, 2019

The DTTT led the Global Session at World Travel Market in London in November 2019 and our CEO, Nick Hall, moderated a panel on the topic of consumer engagement in digital that saw the participation of four guest panelists:

In an age where the browser is just one small channel amongst many, we looked at how brands are revisiting consumer engagement in digital beyond traditional web, especially through the establishment of partnerships to engage and attract niche audiences.


More from all insights

RDR - 3. Shift the Product

3. Shift the Product Working together with a series of industry cohorts, businesses come together to co-create a new offer, adapted to the change in...

RDR - 2.4 Opening Up, Tilt the Target

2.4 Opening Up, Tilt the Target The staged recovery process will require a tilted strategy as the destination opens up. As things open up, we need to be...

RDR - 2.3 Shaping a New Narrative

2.3 Shaping a New Narrative Stories of then, the now, the next. Knowing the right tone of voice to adopt as we emerge out of this crisis requires a...

RDR - 2.2 Experience Design

2.2 Experience Design for the Hyper-Local, Staycationer and Closer to Home Traveller The Experience Design Sprint gets destination teams...

RDR - 2.1 Purposeful Repositioning

2.1 Purposeful Repositioning Defining new image for the destination defined by purpose The first Remote Sprint is all about setting a new strategy,...

RDR - 1. Frame the Challenge

1. Frame the Challenge A one-week introduction to Design Thinking, with the five key stages of design principles explained; Empathising Defining...

© 2017 Digital Tourism Think Tank