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Panel Discussion : What does Success Look Like?

A showcase of the highlights and key themes from the Digital Tourism Innovation Conference and a summary of today’s key talking points will provide a starting point for an interactive panel/audience discussion around the key elements that will help map out “What will success look like” around 5 key priority areas for tourism businesses in 2016:

Better Engagement with Visitors

Digital Readiness

Content Authenticity and Effectiveness

Optimising tools and resources

Mastering a multi-touchpoint journey


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