Pinterest is becoming a popular way for small businesses to promote their brands and get their names out there. But using Pinterest to successfully market your business by drumming up interest in repining your content isn’t as easy as it looks. There is more to it than simply having a good product.
43% of social media users have purchased a product after sharing or favoriting it on Pinterest, Facebook or Twitter.
What makes Pinterest the most interesting of the social networking sites is that it is actually oriented around the merchants. The pins are mostly links to cool products that the person likes. There are links to other interesting things, but most of it is for sale.
Businesses are cropping up to exploit Pinterest and generate sales where it would otherwise be difficult. This is the holy grail of social networking for the marketing people out there.
Case study example: Travel Channel - Pinterest is great for finding destinations to visit, things to do, fun travel tips and tools, and lots more. If you’ve got the travel bug, follow the Travel Channel on Pinterest. You’ll find everything from our favorite travel photos, quotes, destinations and travel activities that are on their “bucket list.” They also love to repin interesting travel photos from other Pinners.
Issues to be addressed:
- Does purchasing lead to social media sharing, or does social media sharing lead to purchasing?
- What are the win strategies for Pinterest?
- How to avoid the common mistakes when selling travel on Pinterest?
- Learning from best examples on Pinterest.