All Workshops Overview

Our workshops offer a fully interactive experience exploring key topics in the industry today through design-thinking and hands-on activities. You will get the chance to deep-dive into everything from creating VR content to how to design a sustainable framework for your destination. Most importantly, you will learn how to implement these new techniques and strategies, and effectively take it to market in your destination.  

Led by one of the team at Norwegian tech company Haptiq, Now will guide participants through an exploratory process to look 'under the hood' at Visit Oslo's new AR App which brings play writer Henrik Ibsen back to the streets of Oslo over 100 years after his death. You'll get the chance to understand how some of the exciting developments on the tech horizon can help bring new experiences to life.

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Expology have been 'telling stories through physical and digital space' for the past 21 years.  They are proud of their internal tools and methodologies for developing compelling and relevant experiences.  As part of this workshop, Gordon and Claire will be hosting a workshop on how to develop Location-Based Content experiences (iBeacon or similar).

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We are incredibly excited to have Daniel joining us to host this hands-on workshop, where participants will have the opportunity to dive straight into the VR video creation process, from ideation to the creation of a prototype. Daniel will also focus specifically on how to intelligently frame and storyboard a VR video so it can be distributed in traditional formats on social media, streaming platforms and cinemas in addition to VR, demonstrating how cutting edge content can really deliver great results.

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With hands-on ideation and planning of co-creation events, knowledge sharing and developing concepts on how to support SMEs in your region. We'll talk through our own first hand experience of designing an Industry Development Programme, hear from guest DMOs who have designed their own programmes for industry and discuss successes and challenges in trying to tackle digitalisation of the tourism sector.

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This workshop will fully explore the latest trends on visual storytelling, learning how to create the right content for the right audience, specifically focusing on capturing the attention of niche audiences and passion groups. Guided by Contiki, Tastemade and Visit Scotland, you will learn from two different perspectives, DMO and Content Publisher, looking at how content comes together in tone, format, pitch and style as well as the mediums and channels which are most prevalent amongst each audience and how to successfully engage and work with them.

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For this workshop we're super excited to bring you VOI, a Stockholm based tech mobility start-up bringing micro-mobility to the streets of Europe, alongside Alex, the CEO of the autonomous vehicle sightseeing platform Autoura. They will be sharing their vision on the future of mobility and the advent of autonomous vehicles to help with accessibility and future sustainability. You will also be reflecting on how you can use mobility as a storytelling platform and assist with addressing over tourism. 

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Collaboration is a fundamental step in developing an attractive and competitive destination and together with Göteborg & Co and Gram Malmö, Sweden's first package-free and zero-waste grocery store, this workshop will look at designing a framework for a sustainable destination from two different perspectives.

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This workshop will invite visitors to be part of a design thinking process, looking at how the visit met expectations, challenges and opportunities. In essence, DMOs will learn how to humanise the research process by actually taking visitors on the spot and getting to understand their decision making process, behaviours and influences and see how we as DMOs can serve them better.

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We're excited to have thecamp joining us for this workshop on how to gamify the visitor experience. The Campus is an incredible startup incubator in Provence in France, dedicated to the exploration of new technologies and how they can transform the world we're living in. The Camp have recently demonstrated use cases for AR and AI to change and enhance the way in which we experience the world around us and will be lending that incredible knowledge to the workshop group in this session.

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