Designing Signature Experiences to Build Brand and Narrative

Gloria joined us for a truly fantastic talk about how the DMO has evolved from a destination brand to a passion brand.

She shared insights into the brand journey of this transformation, alongside how to successfully keep up with the speed of change and ever-changing traveller.

Watch the full talk below...

Gloria Loree, Vice President of Global Marketing at Destination Canada, joined us for a truly fantastic talk about how the DMO has evolved from a destination brand to a passion brand, with insights into the brand journey of this transformation, alongside how to successfully keep up with the speed of change and ever-changing traveller.

Key Takeaways

Published on:
June 2019
About the contributor

Gloria Loree

As Vice President of Global Marketing, Gloria is responsible for the development, management and evolution of Destination Canada's marketing and communications strategy. Gloria works with teams to design and develop global marketing strategies that will result in more travellers choosing Canada for their next trip.