Destination-Challenge-Header-5

The Destination Challenge 2018 is an innovative concept led by the Digital Tourism Think Tank in partnership with World Travel Market, with the aim of tackling some of the biggest challenges faced by the tourism industry worldwide.

We're inviting applicants to compete for some unique and exclusive prizes by coming up with real solutions to an industry-wide problem at WTM London this year. Participation is free, so if you're from a start-up, tech community or innovation centre, a DMO or you're an all-round industry expert or from the world of academia, we want to hear from you.

2018's Destination Challenge 2018 is:

quote-image

Host City

DTTT and WTM are working with Amsterdam for real-time insight and examples and will be on-hand throughout the challenge to provide guidance.

Amsterdam-logo

Prize & Judging

The winner of the DTTT and WTM Destination Challenge 2018 will present the most viable solution to over tourism and chosen by a panel of industry experts.

Judging Criteria

Tick

Strength

Filter-Icon

Viability

design

Approach

longevity

Longevity

On the Day

There are 5 core stages of the Design Thinking sprint process, and they will form the outline of the day's structure.

Teams will need to work through the stages in order to gather and develop ideas with a blend of structure and creativity, you can really go wild with coming up with a solution. No idea is too big.

08:00 - 10:00

Empathising

Team use empathy to understand the design challenge set.

This stage will involve key industry mentors and leaders to immerse the teams in the challenge, get perspective and thrash out problems.

workshop-image-a1
workshop-image-a1

08:00 - 10:00

Empathising

Team use empathy to understand the design challenge set.

This stage will involve key industry mentors and leaders to immerse the teams in the challenge, get perspective and thrash out problems.

workshop-image-a2

10:00 - 11:00

Defining

Narrowing down, organising and clearly defining the needs.

This stage will see teams organise problems into groupings and drill-down in-depth on data and insight gathered from expert meetings.

workshop-image-a2

10:00 - 11:00

Defining

Narrowing down, organising and clearly defining the needs.

This stage will see teams organise problems into groupings and drill-down in-depth on data and insight gathered from expert meetings.

11:00 - 13:00

Ideating

Intensive ideation, teams thrashing out ideas on possible solutions.

With extensive knowledge gathered in the morning sessions, teams put all their ideas together, clustering and voting on those to take forward.

workshop-image-a3
workshop-image-a3

11:00 - 13:00

Ideating

Intensive ideation, teams thrashing out ideas on possible solutions.

With extensive knowledge gathered in the morning sessions, teams put all their ideas together, clustering and voting on those to take forward.

workshop-image-a4

13:00 - 15:00

Prototyping

Taking one idea forward and developing initial prototype concepts.

Teams will select one idea to take into a prototyping stage to develop the idea intensively to show how an MVP would look and function should they win.

workshop-image-a4

13:00 - 15:00

Prototyping

Taking one idea forward and developing initial prototype concepts.

Teams will select one idea to take into a prototyping stage to develop the idea intensively to show how an MVP would look and function should they win.

15:00 - 16:30

Pitching

Teams pitch solutions to a panel of judges for voting.

With a short seven-minute pitch slot allocated to each team, the pitching begins before judges decide on the winner announced Wednesday.

workshop-image-a5
workshop-image-a5

15:00 - 16:30

Pitching

Teams pitch solutions to a panel of judges for voting.

With a short seven-minute pitch slot allocated to each team, the pitching begins before judges decide on the winner announced Wednesday.

Apply Now

Register your details and submit your application.

 

Apply Now

Register your details and submit your application.

 

© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge