Strengthening the Destination Brand
Remote Meet-up + Mural
9th August 2019 - 16:00 CET / 15:00 GMT
Does your brand stand out? Is it still relevant? We will guide you through a full brand review and talk about the DMOs that went through a successful rebranding journey.
In Destination Marketing, branding is not about logos, it’s a holistic, 360-degree approach to crafting, developing and nurturing an identity for the destination.
The destination brand has to be defined strategically according to the destination values and proposition, which then shapes all the marketing activities that effectively communicate the message and promote the destination.
Many destinations have gone through a rebranding process, whether a necessary one to recover from difficult times, like Discover Puerto Rico, or simply just to refresh and innovate the existing brand.
In this Circle we will talk about the DMOs that implemented successful destination rebranding strategies, as well as other DMOs that perfectly represent the role of the brand.