What are #DTTT Circles?

Circles is a real-time, open discussion hosted by #DTTT Experts that brings together content creators from all over the world to share their passion for digital marketing.

 #DTTT Members can join us through our online conference room to openly talk, share and challenge the important topics that affect our campaigns. We’re an exclusive community, looking to make and embrace change through sharing our own first-hand experiences.

Apply for Circles today

Step 1. Register

Click on Join Circle, tell us your details and receive a confirmation email

Step 2. Join

Click the link on your calendar invite and connect to Zoom.

Step 3. Engage

Once the Circle has started you’ll be with other like-minded experts ready to participate.

Upcoming circle meet-ups

Remote Meet-up + Mural 
9th August 2019 - 16:00 CET / 15:00 GMT

Does your brand stand out? Is it still relevant? We will guide you through a full brand review and talk about the DMOs that went through a successful rebranding journey.

In Destination Marketing, branding is not about logos, it’s a holistic, 360-degree approach to crafting, developing and nurturing an identity for the destination.

The destination brand has to be defined strategically according to the destination values and proposition, which then shapes all the marketing activities that effectively communicate the message and promote the destination.

Many destinations have gone through a rebranding process, whether a necessary one to recover from difficult times, like Discover Puerto Rico, or simply just to refresh and innovate the existing brand.

In this Circle we will talk about the DMOs that implemented successful destination rebranding strategies, as well as other DMOs that perfectly represent the role of the brand.

Live from #DTTTAcademy

Remote Meet-up + Mural 
27th September 2019 - 17:00 CET / 16:00 GMT

The #DTTTAcademy is a 2-day, exclusive members event taking place on the 26th & 27th September 2019 in Canterbury, UK. It is 100% designed around problems, challenges, projects and processes from our #DTTT Members.

During purpose-built workshops, you will apply methods to tackle these specific challenges within the DMO realm. In 'learning by doing', participants will work together to apply Design Thinking and Agile methods to real problems, ideating, co-creating and transforming together through interactive group sessions.

For members who will not be able to attend the event in person, this Circle will let you participate remotely, finding solutions for these challenges while learning Design and Agile thinking that you will be able to incorporate into your own daily workflow.

Remote Meet-up + Mural 
18th October 2019 - 16:00 CET / 15:00 GMT

The hyperconnected, fast-paced environment in which we live today, makes it harder and harder to catch and retain the attention of consumers throughout the multiple touchpoints DMOs use to promote its destination.

Now more than ever, it is important to rely on great content to distribute the right, messages to the right audience. DMOs need to excel at creating compelling content. One highly effective strategy used to create great content is through the formation of strong partnerships within the industry, especially with media partners like TV channels, social media and newspapers.

In this Circle we will cover the opportunities of sponsored content through the establishment of partnerships, a topic that will reveal how easy and effective it is to create and distribute content in new and innovative ways, possibly gaining access to new target segments or niche audiences.

Remote Meet-up + Mural 
15th November 2019 - 16:00 CET / 15:00 GMT

We strongly believe that having signature experiences and brand ambassadors is key to promoting a destination in one of the most authentic ways.

Who are the local people that can best represent your brand? What experiences could be considered a real taste and true representation of your destination?

In this Circle, we will guide you to finding the answers to these questions, showing some of the latest and greatest examples of signature experiences, and how these DMOs took advantage of local ambassadors to promote their destination from a totally unique point of view.

Remote Meet-up + Mural 
13th December 2019 - 16:00 CET / 15:00 GMT

We covered a lot of ground in this year's #DTTTGlobal from sustainability to innovation to the future of travel.

We posed these questions to the DMO community and gathered a common consensus on the answers:

Being a smart destination - does smart go beyond technology?
Can digitalisation drive DMO collaboration?
How can DMOs shape visitor flows and experiences?
What role does innovation play for today's destinations?

In the conclusive Circle of 2019, we will round-up the hot topics that stayed with everyone in 2019 and we will discuss the answers to these important questions and open the debate for the questions to pose in 2020.

Ways of interacting with Circles

In order to make these discussions as engaging and interactive as possible, we use the following tools to help things run smoothly.

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Zoom

Join the online conference room via the link in your invitation and we’ll see you there. You’ll need a webcam and a microphone, but if you don’t have them that’s not an issue as there’s a chat option as well.

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Mural

We think the best way to interact is by using our whiteboard, Mural. We’ll include the Circle outline before the call, with introductions to fellow experts and we’ll also have places for you to include your own thoughts and ideas. The best bit – we’ll share it with you afterwards for your own reference.

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