Generative AI

With an extensive volume of open-source data, Artificial Intelligence (AI) can quickly identify key trends, improve organisational efficiency and inspire enhanced creativity in marketing campaigns. Through machine learning, generative AI (gen-AI) can aid in the design of unique marketing content, through writing text, acting as a chatbot and even creating visual imagery, all while maintaining brand voice.

AI Strategy

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79%

use AI in their work

37%

can tell if AI is used

AI Generation

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34%

don't care

75%

love AI

AI images

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100%

breathe air

4%

breathe smoke

Travel Oregon's Why Guides: Innovative Storytelling Through Local Voices

Travel Oregon’s Why Guides represent an innovative and experience-led approach to destination marketing that places the state’s tourism professionals at the centre of the visitor journey. Rather than focusing on popular sites, the Why Guides highlight Oregon’s lesser-known regions, encouraging travellers to explore more deeply and discover the state through local insights.

By dividing Oregon into seven distinct regions, Travel Oregon has developed a strategy that supports a broad range of traveller interests while helping to better manage visitor flow. This approach relieves pressure on more popular locations and brings economic benefits to smaller communities across the state.

VisitLuxembourg App: Building Stronger Tourism Relationships Through Digital Innovation

The VisitLuxembourg App is a practical tool for building stronger relationships with tourists and encouraging repeat visits. By thoughtfully addressing real tourism challenges, the app is transforming the distribution of tourism flows and how visitors experience Luxembourg.

Luxembourg for Tourism has approached their digital transformation with both immediate needs and long-term goals in mind. Since launching their VisitLuxembourg App in July 2021, they have been addressing the essential need for more present and digitally focused communication with visitors. However, their vision has extended beyond creating a simple mobile app.

The Best 10 Free and Open-Source Virtual Tour Software Solutions

I was planning to buy a luxurious apartment in San Francisco. As I was staying in Minneapolis, I was under the impression that I might face difficulties to have the visual descriptions of the property. I was eager to explore the information about the facilities, ambiance, and amenities in the apartment provided by the builder.

Now, digital technologies and virtualizations are allowing people to experience and virtualize from wherever they are. Some of the top Virtual Tour Software solutions are adopted by several segments, to provide exceptional and unbelievable experience to the customers.

Looker Studio

Powerful visualisation tool with seamless integration into Google's ecosystem, perfect for makreting and analytics.

  • Direct connection to Google Anayltics and BigQuery
  • Best for marketing perofrmance dashboards

Microsoft Power BI

A user-friendly interface for creating interactive dashboards and reports, particularly well-suited for businesses within the Microsoft ecosystem.

  • Seamless integration with Excel and Azure
  • Ideal for agile reporting. and self-service analytics

Reports

Strategies

Toolkits

Podcasts