Immersive Content

With visitors increasingly valuing the importance of experiences, immersive content (XR) provides a great opportunity to do so. There is a spectrum of immersive content, from Augmented Reality (AR) which imposes digital images onto the real world to Virtual Reality (VR) where users are fully immersed in a digital environment. With Mixed Reality (MR) an underestimated asset, there is vast potential to transform the future of tourism.