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BEST PRACTICES
Launchpad Materials
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Design
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Sustainability
Trends
Pledges: A Promise to protect People and Destinations
COVID-19 Tourism Response Pack
Niche Communities – Tailoring Content and Experience for Niche Audiences
Music Tourism
Sustainability
6 Top Features for a DMO’s Website
Top 3 Technology Trends
Curating On-brand Experiences
Sponsored Content Partnerships
DTTT Campus 2019 Main Takeaways
Micro influencers
Instagram Stories and IGTV
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CASE STUDIES
San Diego Tourism Authority - Shifting to an ‘Always-on’ Content Strategy
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Content
Design
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Strategy
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Tourespaña on Targeting with Data
USI – Promoting Knowledge, Innovation & Learning in Tourism
WeGoEU – Connecting Chinese travellers to Europe through WeChat
Repositioning Adventure Tourism in Visit Jordan with travel audience
StopOver – The centralisation of tourism agencies in Bogotá
Ticino Turismo – A Rebranding Journey
ProColombia – is Music the New Gastronomy?
St. Gallen Model for Destination Management
San Diego Tourism Authority – Shifting to an ‘Always-on’ Content Strategy
Championing Design Thinking & Transformation with MURAL
Refining the Digital Customer Experience with LAAX
Val Di Sole – Sustainable Mobility in Tourism Hotspots
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TALKS
Award-Winning Film Directors Chat with Daniel Bury
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#DTTT Circles – Answering the Most Debated Questions in Tourism
#DTTTGlobal | Repositioning the Destination Digital First with Visit Wales
#DTTTGlobal | Switzerland Tourism Transforming the DMO Website through Data & AI
#DTTTGlobal | Tourism Ireland on using Machine Learning & AI in Digital
#DTTTGlobal | Brand USA and Succeeding with Paid Content Partnerships
#DTTTGlobal | Embracing New Ways of Storytelling with Voice Apps
#DTTTGlobal | Destinations Panel on Big Data
#DTTTGlobal | Discussing Sustainable Goals with Visit Valsugana-Lagorai
#DTTTGlobal | Designing a Sustainable Nation Visit Finland’s 7 Steps Approach
#DTTTGlobal | Ensuring a Sustainable Future for an Unspoiled Destination with The Faroe Islands
#DTTTGlobal | Perspective 2030 with The Netherlands Board of Tourism
#DTTTGlobal | Developing a Destination Management Plan with Austurland
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REPORTS
12 Stages of Transformation Series – Stage 6. Content & Engagement
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12 Stages of Transformation Series – Stage 12. Exploration & Innovation
12 Stages of Transformation Series – Stage 11. Knowledge & Insight
12 Stages of Transformation Series – Stage 10. Technology & Disruption
12 Stages of Transformation Series – Stage 9. Partnerships & Alliances
12 Stages of Transformation Series – Stage 8. Performance & Measurement
12 Stages of Transformation Series – Stage 7. Targeting & Distribution
12 Stages of Transformation Series – Stage 6. Content & Engagement
12 Stages of Transformation Series – Stage 5. Markets & Audiences
12 Stages of Transformation Series – Stage 4. Shaping the Brand
12 Stages of Transformation Series – Stage 3. Product & Experience
12 Stages of Transformation Series – Stage 2. The Visitor Cycle
12 Stages of Transformation Series – Stage 1. The Holistic View
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TEMPLATES
Content & Engagement | Asana Template
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RDR – 3. Shift the Product
RDR – 2.4 Opening Up, Tilt the Target
RDR – 2.3 Shaping a New Narrative
RDR – 2.2 Experience Design
RDR – 2.1 Purposeful Repositioning
RDR – 1. Frame the Challenge
12 Stages of Transformation Roadmap
Exploration & Innovation | Asana Project Template
How to Measure Innovation
Exploration & Innovation – Sprint
Knowledge & Insight | Asana Project Template
Turning Insights into Actions
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