Creating Content through Partnerships

Remote Meet-up + Mural 
18th October 2019 - 16:00 CET / 15:00 GMT

The hyperconnected, fast-paced environment in which we live today, makes it harder and harder to catch and retain the attention of consumers throughout the multiple touchpoints DMOs use to promote its destination.

Now more than ever, it is important to rely on great content to distribute the right, messages to the right audience. DMOs need to excel at creating compelling content. One highly effective strategy used to create great content is through the formation of strong partnerships within the industry, especially with media partners like TV channels, social media and newspapers.

In this Circle we will cover the opportunities of sponsored content through the establishment of partnerships, a topic that will reveal how easy and effective it is to create and distribute content in new and innovative ways, possibly gaining access to new target segments or niche audiences.

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