Early Stage Destination Development
The #DTTT were asked to go to Colourful Nuuk, Capital of Greenland, to help deliver a small business programme, helping the destination get all their SMEs on board with both tourism and digital through an intensive programme of workshops, mentorship and coaching.
This programme involved looking at the destination as a shared opportunity, collaborating together to create a shared vision for the destination through interactive workshop activities, brainstorming and collectively thinking about opportunities.
Hear from Colourful Nuuk
The Programme
The programme covered a holistic overview of trends and opportunities in a number of areas including;
One-to-one Business Evaluations:
• One-to-one Business Coaching
• Digital Brand Assessment
• Content & engagement audit
• In-depth content check
• Product Assessment
• Product & experience audit
• In-depth product check
One-to-one Business Evaluations:
• One-to-one Business Coaching
• Digital Brand Assessment
• Content & engagement audit
• In-depth content check
• Product Assessment
• Product & experience audit
• In-depth product check
The Programme
The programme covered a holistic overview of trends and opportunities in a number of areas including;
One-to-one Business Evaluations:
• One-to-one Business Coaching
• Digital Brand Assessment
• Content & engagement audit
• In-depth content check
• Product Assessment
• Product & experience audit
• In-depth product check
One-to-one Business Evaluations:
• One-to-one Business Coaching
• Digital Brand Assessment
• Content & engagement audit
• In-depth content check
• Product Assessment
• Product & experience audit
• In-depth product check
Development & Investment Support:
• Business Networking
• Facilitated business networking sessions
• Supported them in match-making and building partnerships
• Business Model Development
• Helped businesses making new business plans
• Each created a series of actions in action plans
• Businesses pitched their growth ideas for investment
Everything was undertaken collaboratively, using design thinking and interactive worksheets inviting active participation from the group.
Development & Investment Support:
• Business Networking
• Facilitated business networking sessions
• Supported them in match-making and building partnerships
• Business Model Development
• Helped businesses making new business plans
• Each created a series of actions in action plans
• Businesses pitched their growth ideas for investment
Everything was undertaken collaboratively, using design thinking and interactive worksheets inviting active participation from the group.
Results
The results of the programme achieved:
• 30 Business engaged as tourism leaders in Greenland
• New investment achieved in local tourism industry
• Successful growth, implementation and mentorship by SMEs
• Success led to the development of a continuing 12 month programme
