Optimising Key Stories

with Market Teams

The #DTTT undertook a fully interactive 2-day Digital Leadership Workshop with the Digital Marketing stakeholders at Switzerland Tourism. The objective was to provide internal training to equip Marketing and Market teams with the knowledge and tools on adjusting the processes and promotional activities for storytelling.
The focus of the workshop was to;
explore-latest-trends

Explore and understand the latest trends in digital

direction-of-content

Learn from the work of other NTOs in digital

focus-on-content

Focus on current direction of content marketing

performance-responsibility-creative

Promote greater responsibility for creative output and performance

Optimising Key Stories

with Market Teams

The #DTTT undertook a fully interactive 2-day Digital Leadership Workshop with the Digital Marketing stakeholders at Switzerland Tourism. The objective was to provide internal training to equip Marketing and Market teams with the knowledge and tools on adjusting the processes and promotional activities for storytelling.
The focus of the workshop was to;
explore-latest-trends

Explore and understand the latest trends in digital

direction-of-content

Learn from the work of other NTOs in digital

focus-on-content

Focus on current direction of content marketing

performance-responsibility-creative

Promote greater responsibility for creative output and performance

Watch the Case Study

Workshop

Day 1 of the workshop focused on Content & Key Stories which started off with an introduction on Conscious Leadership and a Keynote on Digital Trends & Content Opportunities packed full of examples and best practices.
 This was followed by an interactive group ideation session on developing key stories and a workshop exploring how to market Switzerland's stories, with a roundtable of ideas, opportunities and future activities.
 Day 2 focused on Leveraging Partnerships and exploring partnership opportunities. This involved an interactive session collaborating both on design worksheets and digitally via Playbooks, to gather thoughts, ideas and suggestions to the develop campaign package ideas to later pitch to the group.
 Throughout the workshop, participants have access to the Launchpad where each group can tap into a wealth of case studies & talks to inspire their brainstorm and idea development.
Throughout the workshop, our team of experts receives all material, including post-it's throughout the workshop and develops in-depth ideas and recommendations on top.

Workshop

Day 1 of the workshop focused on Content & Key Stories which started off with an introduction on Conscious Leadership and a Keynote on Digital Trends & Content Opportunities packed full of examples and best practices.
 This was followed by an interactive group ideation session on developing key stories and a workshop exploring how to market Switzerland's stories, with a roundtable of ideas, opportunities and future activities.
 Day 2 focused on Leveraging Partnerships and exploring partnership opportunities. This involved an interactive session collaborating both on design worksheets and digitally via Playbooks, to gather thoughts, ideas and suggestions to the develop campaign package ideas to later pitch to the group.
 Throughout the workshop, participants have access to the Launchpad where each group can tap into a wealth of case studies & talks to inspire their brainstorm and idea development.
Throughout the workshop, our team of experts receives all material, including post-it's throughout the workshop and develops in-depth ideas and recommendations on top.

Find out how we can help your destination

Find out how we can help your destination

© 2017 Digital Tourism Think Tank

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