Optimising Key Stories
with Market Teams
The #DTTT undertook a fully interactive 2-day Digital Leadership Workshop with the Digital Marketing stakeholders at Switzerland Tourism. The objective was to provide internal training to equip Marketing and Market teams with the knowledge and tools on adjusting the processes and promotional activities for storytelling.
The focus of the workshop was to;
Explore and understand the latest trends in digital
Learn from the work of other NTOs in digital
Focus on current direction of content marketing
Promote greater responsibility for creative output and performance
Optimising Key Stories
with Market Teams
The #DTTT undertook a fully interactive 2-day Digital Leadership Workshop with the Digital Marketing stakeholders at Switzerland Tourism. The objective was to provide internal training to equip Marketing and Market teams with the knowledge and tools on adjusting the processes and promotional activities for storytelling.
The focus of the workshop was to;
Explore and understand the latest trends in digital
Learn from the work of other NTOs in digital
Focus on current direction of content marketing
Promote greater responsibility for creative output and performance
Watch the Case Study
Workshop
Day 1 of the workshop focused on Content & Key Stories which started off with an introduction on Conscious Leadership and a Keynote on Digital Trends & Content Opportunities packed full of examples and best practices.
This was followed by an interactive group ideation session on developing key stories and a workshop exploring how to market Switzerland's stories, with a roundtable of ideas, opportunities and future activities.
Day 2 focused on Leveraging Partnerships and exploring partnership opportunities. This involved an interactive session collaborating both on design worksheets and digitally via Playbooks, to gather thoughts, ideas and suggestions to the develop campaign package ideas to later pitch to the group.
Throughout the workshop, participants have access to the Launchpad where each group can tap into a wealth of case studies & talks to inspire their brainstorm and idea development.
Throughout the workshop, our team of experts receives all material, including post-it's throughout the workshop and develops in-depth ideas and recommendations on top.
Workshop
Day 1 of the workshop focused on Content & Key Stories which started off with an introduction on Conscious Leadership and a Keynote on Digital Trends & Content Opportunities packed full of examples and best practices.
This was followed by an interactive group ideation session on developing key stories and a workshop exploring how to market Switzerland's stories, with a roundtable of ideas, opportunities and future activities.
Day 2 focused on Leveraging Partnerships and exploring partnership opportunities. This involved an interactive session collaborating both on design worksheets and digitally via Playbooks, to gather thoughts, ideas and suggestions to the develop campaign package ideas to later pitch to the group.
Throughout the workshop, participants have access to the Launchpad where each group can tap into a wealth of case studies & talks to inspire their brainstorm and idea development.
Throughout the workshop, our team of experts receives all material, including post-it's throughout the workshop and develops in-depth ideas and recommendations on top.
