💚 Workshop Overview 💚

For the third year in a row, Gothenburg is the world’s leading sustainable destination and Göteborg & Co functions as a platform for collaboration and long-term partnerships between the stakeholders within the destination.
Collaboration is a fundamental step in developing an attractive and competitive destination and together with Göteborg & Co, this workshop will look at designing a framework for a sustainable destination.

All you need to know for this workshop 📌

Who is it for? 🙋‍♀️



  🌿 Sustainability Strategists



Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief

Recommended materials 📝

  💻 Your computer





Workshop Outcomes

Explore best practices in sustainability

Identify and map-out unexplored opportunities for tourism 

Identify strategies to implement

Show and tell session with DMOs in a roundtable

Workshop hosted in partnership with


Gram is a new type of “zero waste” grocery store. You won’t find any packaging, just great produce from local farms and makers. You can buy as little or as much as you need because everything is sold loose and by weight. 


The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. They do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination.

Our Experts

Rowan Drury, Gram

In 2016 Rowan started Sweden's first package-free food store, Gram in Malmö. Gram's customers bring their own containers to fill with a choice of around 300 products. Rowan also lectures, consults and holds workshops for companies, individuals, schools and events on "zero waste". She shares her own personal journey to less waste, examines why recycling isn't necessarily the answer and shares simple tips for creating less trash in your everyday life.

Katarina Thorstensson, Göteborg & Co

Katarina Thorstensson is an experienced sustainability strategist at Göteborg & Co, the DMO of Gothenburg. Leading, supporting and developing policies, strategies and activities at destination level as well as in meetings and events. She’s been leading and supporting on sustainability in several other meetings and events for example Head of Sustainability at the FEI European Championships 2017, Euroskills 2016, Volvo Ocean Race Stop Over to mention a few. She strongly believes in the possibilities in sustainability as a tool for development and innovation on all levels.

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