💚 Workshop Overview 💚

For the third year in a row, Gothenburg is the world’s leading sustainable destination and Göteborg & Co functions as a platform for collaboration and long-term partnerships between the stakeholders within the destination. 

Collaboration is a fundamental step in developing an attractive and competitive destination and together with Göteborg & Co and Gram Malmö, Sweden's first package-free and zero-waste grocery store, this workshop will look at designing a framework for a sustainable destination from two different perspectives.

All you need to know for this workshop 📌

Who is it for? 🙋‍♀️



  🌿 Sustainability Strategists



Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief

Recommended materials 📝

  💻 Your computer





We take the “Three Aspects of Sustainability”

1. Ecological Perspective how to rethink the very fabric of the destination experience to have minimal impact or even positive impact on the environment, where all consumers are empowered with 'choice'.


2. Growth Perspective spread the value of tourism consumption, address over-tourism, target low-season and under-tourism


3. Social & Inclusivity Perspective ensuring tourism is used as a force for good, whether it's promoting equality of all forms or ensuring more people see the value of tourism.

Workshop Outcomes

• Long Term View [20 Years] "What's achievable now"

• Short Term View [1-3 Years] "What's possible to do now"

As an active participant in this hands on workshop, you'll have the opportunity to think about:

•Policy changes


•Trails and experiences 

•How to effectively market and communicate sustainability as part of conscious destination branding

Workshop hosted in partnership with


Gram is a new type of “zero waste” grocery store. You won’t find any packaging, just great produce from local farms and makers. You can buy as little or as much as you need because everything is sold loose and by weight. 


The mission of Göteborg & Co is to get more people to discover and choose Gothenburg. They do this through wide-reaching collaboration, by leading and promoting the development of Gothenburg as a sustainable destination.

Our Experts

Rowan Drury, Gram

In 2016 Rowan started Sweden's first package-free food store, Gram in Malmö. Gram's customers bring their own containers to fill with a choice of around 300 products. Rowan also lectures, consults and holds workshops for companies, individuals, schools and events on "zero waste". She shares her own personal journey to less waste, examines why recycling isn't necessarily the answer and shares simple tips for creating less trash in your everyday life.

Katarina Thorstensson, Göteborg & Co

Katarina Thorstensson is an experienced sustainability strategist at Göteborg & Co, the DMO of Gothenburg. Leading, supporting and developing policies, strategies and activities at destination level as well as in meetings and events. She’s been leading and supporting on sustainability in several other meetings and events for example Head of Sustainability at the FEI European Championships 2017, Euroskills 2016, Volvo Ocean Race Stop Over to mention a few. She strongly believes in the possibilities in sustainability as a tool for development and innovation on all levels.

The Venue 

Greenhouse Oslo is a coworking and event space located in Landbrukskvartalet, the upcomping agricultural district in Grønland. They strive to experiment, innovate and create sustainable solutions to urban challenges.

👫 Your Buddies 👫

If you are feeling slightly nervous or you are coming to the event alone and you're worried about where you need to be and how to get there, grab a buddy! Our buddies from the #DTTTT and VisitOSLO team will be there to guide you through everything you need to know, where you need to be and also be a helping hand during the workshop. Everything is better with a buddy!




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