⛺️ Workshop Overview ⛺️

Up Norway creates highly bespoke experiences based on an optimal match between what modern travellers are looking for together with the destination's ecosystem of local partners. Not only does this provide the modern day traveller with a personalised and meaningful travel experience, but it considers the whole customer journey from start to finish in the process. 
Together with the Up Norway team, this workshop will look at what is needed when it comes to designing and end-to-end premium experience and how it can be successfully implemented.

All you need to know for this workshop 📌

With this perspective, you will then go out and create your own premium experience as part of the workshop, taking it from strategic concepts to a fully mapped-out concept ready to take to market.

Note that this workshop will only happen on Day 1 - Thursday

Who is it for? 🙋‍♀️


  ✏️ Experience Designers

 🏔Destination Development Teams

  ✍️ Partnership Strategists


Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief

Recommended materials 📝

  💻 Your computer





Workshop Outcomes

Explore general trends related to experiential travel

Think and test storytelling approaches

Understand what a premium experience looks like

Exploring how to design entirely new visitor experiences.

Consider how premium experiences can support the destination brand

Develop your own signature brand experience concepts

Develop new concepts and prototype ideas, even testing them out

Work with time partnerships on relevant opportunities

Workshop hosted by

Up Norway's mission is to create meaningful experiences by making the optimal match between modern travellers and their local partners

Our Expert

Torunn Tronsvang, Up Norway

Just like you, I love to travel. Not to the most popular attractions and selfie-spots, but to where the real, unique experiences are. I seek out genuine people who take pride in what they do and where they come from, and who treat me as their guest rather than just another customer.Up Norway is my way of sharing these experiences with you – in Norway, the coolest place on earth.

The Venue 

This workshop will be host in Losæter. Losæter is a new cultural institution on a common along the waterfront in Bjørvika dedicated to a range of activities related to art and urban food production. It includes Flatbread Society’s activities, Herligheten allotment community, an ancient grain field, a bakehouse and Oslo’s first City farmer. 

👫 Your Buddies 👫

If you are feeling slightly nervous or you are coming to the event alone and you're worried about where you need to be and how to get there, grab a buddy! Our buddies from the #DTTTT and VisitOSLO team will be there to guide you through everything you need to know, where you need to be and also be a helping hand during the workshop. Everything is better with a buddy!


Discover more workshops


Digital & Technology

Digital & Technology

Let's go build a Welcome Bot

Designing an AR & VR Destination Experiences

Creating a Voice Assistant

How to Gamify the Visitor Experience


Product & Experience

Product & Experience

Designing an End-to-End Premium Experience

Designing Sustainable Food Experience

Designing Bookable Brand Experience


Content & Storytelling

Content & Storytelling

Building a Storytelling Dream Team

Talking to Gen Z

Creator Kit | Shoot. Edit. Share.

Instagram Trends + Top Tips


Sustainable Growth

Sustainable Growth

Designing a Framework for Sustainable Destinations

Zero Waste Tourism Trails "Leave no Trace"

Micro Mobility & Car-Free Cities

Reshaping Visitor Flows with Actionable Data

Creating Visitor Experiences for Social Good


Destination Strategy

Destination Strategy

Designing an Industry Development Programme

Succeeding with Campaign Partnerships

Shifting Strategies - Markets to Passions

Experience Co-Creation with Visitors

© 2020 Digital Tourism Think Tank