🗓 Workshop Overview 🗓

Collaboration is at the heart of maximising a destination as much as possible but it isn't always as simple as that. Together with our #DTTT Expert Jessica, this workshop will be focus on how to design an industry development programme, including the different elements needed to unify your destination and optimise the customer journey.

With hands-on ideation and planning of co-creation events, knowledge sharing and developing concepts on how to support SMEs in your region. We'll talk through our own first hand experience of designing an Industry Development Programme, hear from guest DMOs who have designed their own programmes for industry and discuss successes and challenges in trying to tackle digitalisation of the tourism sector.

All you need to know for this workshop 📌

Looking beyond this, we'll look at how industry can be a real part of the destination's brand voice and brand footprint, by developing a social content framework to support your content initiatives.

Who is it for? 🙋‍♀️


  ✏️ Research & Intelligence Teams

🏔 Destination Management & Development Teams

  ✍️ Business & Industry Partnership Teams

Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief

Recommended materials 📝

  💻 Your computer





Workshop Outcomes

Shared experiences on Industry Development

Group ideation on value creation for IndustryDevelopment Programmes

Group ideation on value creation for Industry

Our Expert

Jessica Riches, #DTTT

Jessica Riches is an award-winning social media, content and engagement specialist. She is also a writer, currently working on a book about the mobile Internet, due out in 2018.

Jessica started her career in politics, first working on grassroots campaigns and then working on the Hacked Off campaign where she led on digital strategy - overseeing and implementing the strategy that led to 100,000 petition signatures in under 72 hours.

After this she moved into a digital agency, before starting to work as a freelancer. She's worked with a variety of clients including Toshiba, Universal Pictures, the Nike Foundation, Marks & Spencer, the Tower of London, the Green Party and Pottermore. She works creating strategies, delivering training and managing communities.

In the last year she has launched LMW Labs, a consultancy specialising in high growth and low cost social tactics for startups; LMW.LDN, an influencer network for London-based Instagram talent; and Stop Scrolling, an online programme that teaches digital balance with over 3,000 subscribers.

In 2013, Jess was named as one of PR Week's 30 Under 30, and in 2016 she was named as one of the BIMA 100 in the Rising Star category. She regularly speaks in the media about social media and youth culture, including features on Channel 4 News, BBC, ITV, The Guardian, Reuters, LRB and TIME Online.

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