🗓 Workshop Overview 🗓
Collaboration is at the heart of maximising a destination as much as possible but it isn't always as simple as that. Together with our #DTTT Expert Jessica, this workshop will be focus on how to design an industry development programme, including the different elements needed to unify your destination and optimise the customer journey.
All you need to know for this workshop 📌
Looking beyond this, we'll look at how industry can be a real part of the destination's brand voice and brand footprint, by developing a social content framework to support your content initiatives.
Who is it for? 🙋♀️
✏️ Research & Intelligence Teams
🏔 Destination Management & Development Teams
✍️ Business & Industry Partnership Teams
Your Agenda 🗓
14:00 - 14:30: Introduction & inspirations
14:30 - 15:30: Ideation process
15:30 - 15:45: Coffee Break
15:45 - 16:45: Prototype
16:45 - 17:30: Pitch and debrief
Recommended materials 📝
💻 Your computer
Shared experiences on Industry Development
Group ideation on value creation for IndustryDevelopment Programmes
Group ideation on value creation for Industry
Jessica Riches, #DTTT
Jessica Riches is an award-winning social media, content and engagement specialist. She is also a writer, currently working on a book about the mobile Internet, due out in 2018.
Jessica started her career in politics, first working on grassroots campaigns and then working on the Hacked Off campaign where she led on digital strategy - overseeing and implementing the strategy that led to 100,000 petition signatures in under 72 hours.
After this she moved into a digital agency, before starting to work as a freelancer. She's worked with a variety of clients including Toshiba, Universal Pictures, the Nike Foundation, Marks & Spencer, the Tower of London, the Green Party and Pottermore. She works creating strategies, delivering training and managing communities.
In the last year she has launched LMW Labs, a consultancy specialising in high growth and low cost social tactics for startups; LMW.LDN, an influencer network for London-based Instagram talent; and Stop Scrolling, an online programme that teaches digital balance with over 3,000 subscribers.
In 2013, Jess was named as one of PR Week's 30 Under 30, and in 2016 she was named as one of the BIMA 100 in the Rising Star category. She regularly speaks in the media about social media and youth culture, including features on Channel 4 News, BBC, ITV, The Guardian, Reuters, LRB and TIME Online.
Discover more workshops
Designing a Framework for Sustainable Destinations
Zero Waste Tourism Trails "Leave no Trace"
Micro Mobility & Car-Free Cities
Reshaping Visitor Flows with Actionable Data
Creating Visitor Experiences for Social Good
Designing an Industry Development Programme
Succeeding with Campaign Partnerships
Shifting Strategies - Markets to Passions
Experience Co-Creation with Visitors