Our workshops relates to five pertinent fields that DMOs will need to navigate in the imminent future, in order to optimise their performance.
The workshops cover content, experience, strategy, sustainability and technology.
The theme of our Content workshop is ‘Niche Markets and Visual storytelling’.
This workshop will inform you on how to effectively communicate to the interests and needs of the uncharted generation Z. The workshop will show you how to utilise storytelling to cater to the elusive generation Z, whose influence on family travel is increasingly important.
Gamification is a great way to engage your visitors and improve their guests' experience. This workshop will demonstrate how to skilfully navigate gamification, for your consumers. We will also discuss what you will be able to create on smartphone platforms as well as how to incorporate other technologies into the gamification such as AR and AI.