
What you can expect
Inspired by the huge success of Airbnb's 'Night At' campaign, participants will focus on campaign planning for their own brands and how to take a concept or big idea through to an actual attainable experience, right at Jersey Zoo.
Your roadmap
Thursday 20 September
12:30 - 13:30
Lunch at the Lido
13:30 - 13:45
Go to your bus
13:45 - 14:00
Transport to Jersey Zoo
14:00 - 14:30
Introduction from Nick Hall, #DTTT and Chris Clark, Trust Officer at Jersey Zoo
14:30 - 17:30
Strategic Workshop
17:30
Back to Church Street, St Helier
Friday 21 September
08:30
Meet at Church Street, St Helier for your bus
8:45 - 09:00
Transport to Jersey Zoo
09:00 - 09:30
Briefing
09:30 - 10:15
Meet Gordon and take shots of the orangutans
10:15
Group change
10:15 - 11:00
Meet Sanne and take images of the bats
11:00 - 12:30
Editing/ debrief
12:30
Back to the Lido
Recommended Gear for Friday
✓ Ideally a DSLR
✓ Phone
✓ For editing on laptop, Lightroom or Photoshop
✓ For phone editing, Snapseed is great
Your bus can be identified by this icon
Your workshop leader on Thursday
Nick Hall

Through his work heading up the #DTTT, Nick has led the industry to think about ‘Destination Transformation’ and the impact the ‘always on’ visitor, the multi-touchpoint path to purchase and the need for organisations to think differently about their approach. At the core of Nick’s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive. Nick is a sought after keynote speaker with hundreds of engagements to his name, speaking extensively throughout Europe and further afield from Hawaii to Greenland -Cape Town to the Faroe Islands. Working with the world’s leading destinations, Nick also consults on the impact of digital, covering a range of specialisations from content strategy to workflow transformation.
Your workshop leader on Friday
Conor MacNeill
@thefella
