What you can expect

Founded by naturalist and author Gerald Durrell, Jersey Zoo is operated by the Durrell Wildlife Conservation Trust. Today it plays an important role in conservation of some of the most endangered species on the planet and relies on revenue generated as a visitor attraction to support its work.

Inspired by the huge success of AirBnB's 'Night At' campaign, participants will go deep on campaign planning and how to take a concept through to an attainable experience.

The Zoo holds a special place in the heart of Jersey's residents and visitors who have seen it evolve over the years. Working at a product, experience, creative, story and strategy level, participants will go through the stages of developing a winning campaign concept, matched with an incredible product experience, guided by a mixed line-up of different creators and experts who will drop-in to provide guidance and support.

Your Roadmap

Thursday 20 September

13:15 - 17:30

Signature Experience Workshop

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Friday 21 September

09:00 - 11:00

Shooting

11:00 - 12:30

Editing / debrief

Content Creator to be confirmed soon

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