The Digital Visitor Cycle Reimagined | A Fresh Perspective for 2020
Monday 29th April, 14.45-15.45
In this session, the Digital Tourism Think Tank will take a fresh look at the visitor path to purchase and look at the disruptive factors form the past five years which have changed the way we think, plan, book and experience travel. We’ll be bringing together experts from across the industry to share insights and discuss their take based on the latest data, first-hand knowledge and strategies.
Content & Story Trends Giving Centre Stage to Experiential Travel
Tuesday 30th April, 14.45-16.15
The Experience Economy is ripe for the picking and we’ve seen rapid growth over the past two years in the activities sector as everybody tries to get on board with this growing trend. We’ll be looking at what makes a robust product and experience strategy for a destination, how to dovetail this with authentic messaging and storytelling and how to deliver this with effective targeting.