The 2012 Digital Tourism Innovation Campus
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The 2012 Innovation Campus in Barcelona was a huge success with about 150 participants exchanging ideas, networking and excited to learn about Industry best practice. Yahoo!'s offices in Barcelona were the ideal venue for a creative and young event such as the Innovation Campus. Both speakers and the participants really enjoyed the location overlooking Barcelona.

Over 2 days 26 speakers shared creative campaign approaches, best practice digital strategies and latest trends in the Industry. The speakers represented different NTOs, CTOs and key players within the Industry such as Simpleview, Facebook and Yahoo!. This was a nice mixture and was well received due to the focus on Best Practice - all participants were able to learn about the latest campaigns and approaches of different destinations in terms of what they are doing in digital. For many participants it was an ideal opportunity to exchange ideas and reflect on their destinations' or organisations' digital strategies.

The feedback given after the Innovation Campus was great and we are now planning the next Innovation Campus in November 2013.

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