Digital & Technology
Designing AR & VR Destination Experiences
By the end of 2018, there were 171 million active virtual reality users. And in 2020, it is predicted that VqR/AR will be a more than $162 billion industry. That's huge! So what are the opportunities for DMOs to tap-into?
Virtual and Augmented Reality can enable destinations to drive conversions and interest through a highly immersive, engaging and three-dimensional experience.
During this workshop, the group will learn how to develop 3D environments, visuals, animation and super engaging interactivity, and how to apply this to destination experiences.
Creating a Voice Assistant
Is it time for your destination to invest in Artificial Intelligence if it hasn't done so already? The tourism industry is yet to really move into the opportunities of AI and it is predicted that by 2020, 50% of search is expected to be driven by voice and 85% of customer interactions are predicted to be managed by chatbots.
This workshop will focus on creating a voice assistant with Snips, the pioneers of Artificial Intelligence. It will involve learning how to use Data and AI to create voice assisted visitor experiences, getting digital leads thinking about how to get started, and how this can be implemented.
How to Gamify the Visitor Experience
New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top of new movements.
Gamification is an innovative way of communicating with your customer and really getting to know your core audience, while at the same time fostering brand loyalty and improving the digital customer experience. Key in today’s climate.
Product & Experience
Designing an End-to-End Premium Experience
UpNorway creates highly bespoke experiences based on an optimal match between what modern travellers are looking for together with the destination's ecosystem of local partners. Not only does this provide the modern day traveller with a personalised and meaningful travel experience, but it considers the whole customer journey from start to finish in the process. Together with the UpNorway team, this workshop will look at what is needed when it comes to designing and end-to-end premium experience and how it can be successfully implemented.
Designing Sustainable Food Experiences
In this workshop, you will learn how to design sustainable food experiences for both the visitors and the wider community.
Designing Bookable Brand Experiences
Immersive, experienced-based travel continues to dominate the travel landscape today. This workshop will be exploring different ways in which DMOs can get involved with Product & Experience design, learning how to design bookable brand experiences and how to start shaping not only the image of the destination but also the experiences had in the destination, together.
Creating Digital Experiences & Location Based Content
Explogy have been 'telling stories through physical and digital space' for the past 21 years. They are proud of our internal tools and methodologies for developing compelling and relevant experiences. As part of this workshop, Gordon and Claire will be hosting a workshop on how to how to develop Location-Based Content experiences (iBeacon or similar).
Content & Storytelling
Building a Storytelling Dream Team
The beauty of people, places and architecture can form the most powerful narrative when it comes to creating content to communicate who your destination is and what it has to offer. After all, this is what makes a destination unique from another, and for most destinations this is at the core of its content strategy, or at least it should be.
Today, destination marketing is all about storytelling, and communicating those wonderfully unique stories about your destination in the most authentic way can be the final influencer when it comes to travellers deciding where to visit. Visit Norway will take the lead on this workshop on how to build a strong content team focused on great storytelling and setting yourself apart from the competition.
Talking to Gen Z
Following closely behind their Millennial predecessors, Gen Z is the next big thing in destination marketing. A generation of true digital pioneers and social media natives, who are influencing family travel decisions and are heavily swayed by social media when it comes to deciding where they want to travel.
Contiki and Lad Bible, two key players in this audience space, recently partnered with Visit Scotland to create some truly compelling content including influencers and storytelling, targeting this dominant audience. Contiki and Visit Scotland will be sharing knowledge on this content partnership and how this strategy evolved, plus insights on how to connect with this audience and the key elements to consider.
Instagram Trends & Top Tips
Instagram is one of the most widely used platforms when it comes to travel inspiration with 1 billion active users every month and home to the most powerful audience today.
With constant algorithm changes and new additions, the app continues to evolve and it is essential for DMOs to stay up to date with what's new. Beyond an attractive looking grid, learn about the latest trends and top tips on how Instagram stories, IGTV or Instagram checkout can work for your DMO.
Sustainable Growth
Designing a Framework for Sustainable Destinations
For the third year in a row, Gothenburg is the world’s leading sustainable destination and Göteborg & Co functions as a platform for collaboration and long-term partnerships between the stakeholders within the destination.
Collaboration is a fundamental step in developing an attractive and competitive destination and together with Göteborg & Co, this workshop will look at designing a framework for a sustainable destination.
Micro Mobility & Car Free Cities
Mobility has evolved rapidly over the past few years, with a number of recent spurs driven by development in tech. The wider trend has seen the gradual shift from ownership towards the shared economy, but what are the opportunities for DMOs to tap-into?
For this workshop we're super excited to bring you VOI, a Stockholm based tech mobility start-up bringing micro-mobility to the streets of Europe. Voi are bringing shared electric kick-scooters to the streets of Europe and are truly passionate about innovating in mobility and moving people out of cars and onto sustainable alternatives.
Reshaping Visitor Flows with Actionable Data
Valuable data insights are at the core of understanding the customer journey and refining the visitor experience, which is why we are so excited to bring to you the highly innovative, Oslo tech company fluxLoop, and a workshop on utilising actionable data to create exciting experiences for the customer within this modern ecosystem.
The workshop will focus on how destinations can use Pinch™ to gain valuable insights into customer behaviour and tailor communication to optimise engagement with your brand.
Creating Visitor Experiences for Social Good
Travel is no longer just about visiting the top 10 attractions of a destination. Travellers are becoming more aware of their impact on a destination's economy, natural resources and culture, and as a result are thinking more about activities and experiences that directly benefit the community.
Another fantastic way to do this is by creating visitor experiences that directly benefit the community and similarly seek to tackle poverty and help people who are disadvantaged.
Destination Strategy
Designing an Industry Development Programme
Collaboration is at the heart of maximising a destination as much as possible but it isn't always as simple as that. Together with our #DTTT Expert Jessica, this workshop will be focus on how to design an industry development programme, including the different elements needed to unify your destination and optimise the customer journey.
Succeeding with Campaign Partnerships
This workshop will look at how to identify partnership opportunities and how to successfully develop and implement campaign partnership ideas.
Shifting Strategies | Markets to Passions
There is a paradigm shift happening in travel today, with DMOs active at every point in today's visitor economy redefining their role to reflect on where they can create value, demonstrate leadership and deliver a positive impact to their respective destinations through the visitor economy. In this workshop, we be will exploring this trend deeper, through an open ideation.
Experience Co-Creation with Visitors
What better way to improve the visitor experience than experiencing the visit with the visitors themselves. That was a mouthful! But we think the best way to refine the visitor experience in destination is to 'Adopt a visitor' and experience it together.
This workshop will invite visitors to be part of a design thinking process, looking at how the visit met expectations, challenges and opportunities.
