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Keynote Speakers

Gloria Loree

Destination Canada

As Vice President of Global Marketing, Gloria is responsible for the development, management and evolution of Destination Canada's marketing and communications strategy. Gloria works with teams to design and develop global marketing strategies that will result in more travellers choosing Canada for their next trip.

Kevin Wright

Travel Oregon

Kevin Wright serves as the Vice President of Global Marketing for Travel Oregon, leading the agency’s award-winning marketing programs. Wright began his career in Colorado where he served as the Marketing Director for Loveland Ski Area and Marketing Specialist for the Colorado Tourism Office. He currently lives in Portland with his wife and two young children who enjoy traveling the country in their van.

Maja Pak

Slovenian Tourist Board

Maja Pak, Director General of the Slovenian Tourist Board, brings over 20 years of experience in tourism to the Slovenian Tourist Board. Together with her dedicated team, Maja has completely updated Slovenia's vision as a tourist destination.

Heili Klandorf-Järvsoo

Visit Estonia

Heili is the Head of Tourism Marketing (B2C) in Visit Estonia since January 2018.  Heili has held the positions of Marketing and Communications Manager in Estonian leading TV channel as well as being the Editor in Chief of format magazine Hola! (Hello!) Estonian version.

Kjersti Stensrud


Kjersti works as a digital content creator for VisitOSLO, with copywriting and everything related to text production for digital media as her field of expertise. She holds a PhD in linguistics from the University of Chicago, and is passionate about all the exciting developments that take place at the intersection of language and technology. She likes to explore new things and has taken part in developing VisitOSLO’s first augmented reality project.

Emma Hallington


Emma works in the Emerging Markets Team at VisitScotland looking after the Australasian, Indian and Middle Eastern markets.  With over 10 years experience in destination and travel industry marketing, Emma currently works on a range of B2C and B2B partnership, content and media activities across all of her markets.

David Meany

The Travel Corporation

David is a travel marketing, CIM qualified expert with over 10 years experience specialising in B2C and B2Bmarketing, brand partnerships and campaign management. Formerly Campaign Marketing Manager at Contiki, David is now Director Partner Marketing for The Travel Corporation.

Teboho Mahlatsi

Film Director

Born in 1974, Teboho Mahlatsi graduated from the Africa Cultural Centre Film & Television Course and then spent five years working as a screenwriter. He has written, produced and directed many projects, including the documentary Ghetto Diaries for the South African educational channel SABC Education TV, and the highly controversial television series Yizo Yizo, winning Best Director and Best Drama series at the Avanti awards (South Africa’s equivalent to the Emmys).

Daniel Bury

Film Director

Daniel Bury is a writer and director specializing in emerging technology. His virtual reality work has been reviewed in Cannes Film Festival by Screen Anarchy as "impressive... both remarkable cinematography, and a subtly moving story." Daniel works directly with indigenous and local communities to collaborate and create compelling immersive experiences that can also be distributed in traditional formats and social media.

Jessica Riches

Social Media Strategist

Jessica is an award-winning freelance digital marketer who specialises in paid and organic social media, youth or social impact-focused brands and regularly speaks about digital engagement in the media and at events.

Widar Pastoor


Widar is a creative project manager at VisitOSLO, specialized in innovation and technology. He graduated from Westerdals School of Communication in Oslo as Art Director. Widar is passionate about finding innovative solutions that can be used for engaging storytelling and effective communication.

Torunn Tronsvang


Just like you, I love to travel. Not to the most popular attractions and selfie-spots, but to where the real, unique experiences are. I seek out genuine people who take pride in what they do and where they come from, and who treat me as their guest rather than just another customer.Up Norway is my way of sharing these experiences with you – in Norway, the coolest place on earth.

Gordon Ryan


Gordon Ryan (Managing Director of Expology) is an exhibition Designer with over 12 years of experience in Design and Production Management of events and exhibitions and Museums.

Paul Kubalek

Saalbach Hinterglemm Tourism

Paul Kubalek has been working for the Tourist Board Saalbach Hinterglemm for over 20 years. When he started, there was only one PC with internet access, communication mainly happened via phone and telefax. He experienced the transformation from analogue to digital communication as part of a DMO.

Katarina Thorstensson

Göteborg & Co

KT/Ms Thorstensson is an experienced sustainability strategist at Göteborg & Co, the DMO of Gothenburg. Leading, supporting and developing policies, strategies and activities at destination level as well as in meetings and events.

Mark Mezzapelli


Mark Mezzapelli is the VP of Business and Partnerships at CrowdRiff, leading a team responsible for new revenue growth and strategic industry partnerships.

Hannah Smith

Tourism Vancouver Island

Hannah is a digital enthusiast and wordsmith, skills she puts to use as Director of Digital Strategy at Tourism Vancouver Island. Hannah and her team work closely with industry to increase their digital readiness, to consult on campaign strategy, and to create content partnerships.

Rowan Drury


In 2016 Rowan started Sweden's first package-free food store, Gram in Malmö. Gram's customers bring their own containers to fill with a choice of around 300 products.

Julie Guidicelli

The Camp

Julie is a graphic designer graduated from ECV Aix. After completing a degree in Literary Studies, she turned to the practices of graphic design, paper design and UX design.

Katrine Mosfjeld

Visit Norway

Katrine Mosfjeld has worked all her professional life in the tourism industry. She has gained significant competence in reorganizing, modernizing and building new competence in the organizations she has been in charge of. She has a rather rare combination of strong strategic sense and she recognizes an opportunity disguised as a triviality.

Janicke Hansen


Janicke Hansen has been working within the field of Marketing for over 17 years, and now runs a consulting firm providing travel and marketing related services for tourism organisations, destinations and brands within travel and hospitality.

Hoa Binh Nguyen


Hoa Binh Nguyen is the Project Manager at Haptiq with a range of digital and VR experience under his belt. Alongside this he Hoaxing is also a Project Coordinator for VR Oslo, a business cluster for individuals and organisations working within immersive technologies.

Lottie Norman


Lottie has over 12 years’ experience specialising in guiding brands, agencies and government to create content-centric campaigns, strategies and platforms that grab attention, push innovation and inspire action.

Monica Lisi


Monica is the new Marketing Manager for VOI Scooter, specialized in green-sustainable mobility, city operations flow, marketing management and event planning. She joined VOI Scooter this June after 3 years as community manager at Foodora Norge.

Sharmin de Vries

Aruba Tourism Authority

Sharmin de Vries works at the EU office of the Aruba Tourism Authority and is responsible for the PR and communications for Aruba as a destination in the Dutch and Belgian market.

Helena Bovin

Destination Uppsala

Helena Bovin is the marketing manager at Destination Uppsala. She oversees the company's marketing and partnership activities. Previously, Helena Bovin has worked for Nordic Choice Hotels, where she was responsible for the marketing and communication of the Clarion Hotel brand in the Nordic region. She brings valuable experience from the hospitality industry and strong digital skills.

Rosie Arrowsmith


Rosie has a wealth of knowledge of the media industry having started her career at Channel 4 where she worked in TV she then moved to Viacom to work on global event partnerships such as the EMA's and then joined Tastemade a year ago to follow her passion for food travel and lifestyle. Rosie works with clients to maximise their social potential and engage with global audiences in a meaningful way.

© 2017 Digital Tourism Think Tank