Abu Dhabi: winning in digital
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Abu Dhabi: Winning in Digital
Interacting with and engaging your customer

Abu Dhabi Tourism is a relative newcomer on the tourism scene, but has made huge strides in its tourism development strategy, netting an impressive 11 Web awards in 2013. With an integrated web-centred strategy and impressive growth plans, Abu Dhabi Tourism is pushing the boundaries with a strong focus on social media. This session will discuss the intricacies of creating awareness of a destination, and showcase the ongoing success of Abu Dhabi Tourism in achieving this aim.

George Kalliamvakos
Digital Development Unit Head at Abu Dhabi Tourism & Culture Authority

At Abu Dhabi Tourism & Culture Authority ( George is responsible for the digital strategy and project management of multiple digital projects on all digital platforms, including the award-winning destination portal 'Visit Abu Dhabi' (

This year the 'Visit Abu Dhabi' website has received 11 online awards (including Webby Awards, Stevie Awards, Communicator Awards) positioning it as one of the top tourism websites globally and is considered one of the most interactive and engaging official tourism channels globally in social media platforms.


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