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Hello tomorrow: rebranding Emirates
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Hello Tomorrow: Rebranding Emirates
Yahoo's Award Winning Re-Branding of Emirates Airlines

After 12 years of using the tagline Keep Discovering, Emirates decided to restructure its brand image in 2012 and replace it with Hello Tomorrow. In the search of best media partners who could convey this message, Emirates chose Yahoo as a global partner to make sure millions of users worldwide understood their new brand values. Hear from the Yahoo team presenting their award winning solution and how engaging content played a big part of their success.

Farimah Moeini
Client Development Manager - Travel at Yahoo!

With more than six years experience as a digital marketing professional, Farimah currently is leading the travel vertical at Yahoo in MENA. Her winning touch was behind some of the regions most innovative campaigns such as the Emirates Hello Tomorrow. 2013 has been a busy year for her overseeing global strategies for accounts such as Emirates, Etihad, Fly Dubai, Abu Dhabi Tourism, and Dubai Tourism. Farimah_Moeini

Nick Mott
Head of Global & UAE Sales - Yahoo! MENA

With 15 years experience within the media industry Nick has been witness to the ever constant change in the way we consume media and the rise of digital in particular. Having spent the last 5 years at Yahoo Nick has been part of evangelizing this rise especially within the region. His current role as Client Development Director at Yahoo allows him to combine his predominantly performance marketing and global brand background to provide strategic solutions to Travel clients interested in utilizing and optimizing Yahoo products & services Nick_Mott

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