|Mobile is undoubtedly an important element in the marketing mix of any brand. For the tourism industry, it forms an inherent part of the visitor experience. Tine will be introducing the topic of mobile for destinations and showing how to succeed, even with limited resources, by creating rich and engaging targeted interactions. The session will include specific discussion of how best to market, promote and create brand awareness using mobile channels, with an in-depth focus on the pioneering Weather app from Yahoo! and the strategies used to promote it.