Succeeding with TripAdvisor
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Succeeding with TripAdvisor
Embracing the Community in the Marketing Mix

TripAdvisor is the world's largest travel site and for many travellers it is the first point of reference. Tapping into the power of the travel community is something that Helena knows all about. She will be introducing some of the low hanging fruit, there for operators and destinations to use right away and sharing key insights for destinations.

Helena Egan
Head of Destination Marketing Sales, EMEAA at TripAdvisor

Helena brings over 13 years of experience in the travel and tourism industry. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for Visit Britain and numerous cruise lines. For the past 12 years she has lived in London, and prior to that, in six countries. Helena is now responsible for Destination Marketing Sales EMEAA at TripAdvisor where she has worked since 2008. helena_egan


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