Day 1 - Industry Innovation Day
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Day 1 - Industry Innovation Day

Opening Session: Industry Trends in Innovation

Opening Keynote Session
Industry Trends in Focus

09:30 - 10:30

Nick Hall, Director of the Digital Tourism Think Tank
Ramona Wagner, Research and Strategy at the Digital Tourism Think Tank

The digital landscape is constantly changing. The Digital Tourism Think Tank presents the main trends that affect the tourism industry today. They take an in-depth look at recent shifts in consumer media consumption and adoption of new technologies, offering insights into the key digital trends with a range of examples and “best practice” cases.

Innovation Norway
Keeping up with Innovation

10:30 - 11:00

Hans Petter Aalmo, Digital Marketing Manager at Visit Norway
 has received several international awards in recent years, and now a new partnership with destinations in Norway is in the offing. Visit Southern and Visit Trondheim have already launched their own websites on the Visit Norway portal. What does this cooperation mean for local tourism?

-- 30 Minute Speed Brunch --

Major Players: Future of Tech


11:30 - 12:15

Christianne Wahl, Facebook Account Manager Norway
Tim Nilo, Facebook Client Partner Norway

Facebook needs no introduction. Vacation plans, holiday photos and holiday memories are among the most shared on FB. In other words, FB can be considered as a fantastic large marketplace for the tourism industry. This talk discusses how to get the most from Facebook, including how to integrate new platform rollouts such as the recent 'open graph search' feature.


12:15 - 12:45

Siri Børsum, Industry Leader Google Norway

Google is the world’s largest search engine, but what does Google+ mean for the tourism industry? How can brands become more visible on Google? Why is Google + important?

-- Walking Buffet Lunch Meeting --


14:00 - 14:30

Tim Schofield, DMO Senior Sales Executive

TripAdvisor is the world’s largest travel website with more than 260 million unique users each month. Customer Reviews on TripAdvisor can affect reservations, prices and company reputations. So what is the best way for businesses to get the most benefit from TripAdvisor while avoiding the pitfalls?


14:30 - 15:00

Richard Stanley, Head of Brand 

Yahoo! is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses.

Social, Local, Mobile: Mastering your Strategy

Understanding The Digital Visitor

15:00 - 15:45

Lindsay Herbert, Head of Digital and Senior Strategist at Precedent

The DREAM day out - Desire, Research, Engage, Attend, Memories. To create the most effective digital strategy, you have to ensure you are providing your visitors with the optimal digital experience right from the start. Understanding how the digital visitor becomes aware of, researches, plans, and books their trip is vital, but that is just the start. You then need to ensure you make sharing that experience as engaging and easy as possible.

Precedent have carried out extensive research and benchmarking on this topic and will be talking about how to perfect the marketing funnel and engage with visitors to deliver an experience that delights them before they arrive and continues to do so long after they leave.

-- 30 Minute Coffee & Muffins --

Social Media Strategy
Empowering Brand Ambassadors

16:15 - 17:00

Isabel Mosk, Strategist and Director at Think! Social Media

The evolution of social media has taken the tourism industry by storm as destinations eagerly tap-into the power of peer endorsement and social media advocacy. In this session, participants will learn how to motivate passionate brand ambassadors to speak about the destination and how to craft the perfect social media strategy to create buzz and excitement about a destination.

Mobile Strategy
Marketing Verticals and the next level in Mobile

17:00 - 17:45

Tine Thygesen, Founder and CEO of Everplaces

Tine will guide us through a look at the future of mobile, sharing with you her vision for the future of technology and the role that mobile will play in the travel marketing funnel. We’ll look at short, medium and long term predictions and help you to make the right provisions and stay ‘ahead of the curve’ when they do come.

*The programme is currently a draft, so please check back soon to see the latest updates

© 2017 Digital Tourism Think Tank

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