Good Morning Disruptors.

10:00AirBnB: Disrupting Travel to the Benefit of Travellers

AirBnB's arrival to the travel industry has proven disruptive in every respect and has certainly caused a stir all round. Whilst their presence has been and for many in travel, continues to be, controversial, others view it as an example of how to approach business differently in 2014. We've invited Jeroen to share the AirBnB story with Europe's leading Destinations and to share their vision for the future, as they move increasingly towards building a business model around ever more personal experiences, interactions and a human to human economy. In many respects AirBnB can be considered part of the destination experience.

10:25Embracing Disruption: TripAdvisor's Move into Mobile

Mobile itself as a medium has already proven disruptive in the travel industry, as destinations and business struggle to keep up with the rapid pace of uptake from consumers. The real winners are proving to be the 'new kids on the block' who've crafted new business models which challenge 'traditional' ways of doing things. Recognising the importance of inventing and reinventing, TripAdvisor has shown that as a business it adapts and remains acutely in tune with the needs of travellers. Talking about the recently announced integrations with the likes of Uber, Viator and La Forchette, Rory Kenny, TripAdvisor's Head of Mobile Development will share the company's visions for now and for the future.

10:50Hackathon Winner Presentations

The winners of a first of its kind Hackathon focused on solving challenges for Destinations will present their solutions to the Innovation Campus Community. Areas the winners will have focused their solutions on are: Think mobile, act local … Build a mobile application that rocks the traveler’s journey … while in Barcelona or elsewhere in Catalunya; Travel wear? Create an innovation that uses wearable tech to track, enhance or share traveler experiences; Wings, wheels & beyond: Make an exceptional European travel experience using three or more modes of transport; Personalization: cool, not creepy: Combine public user profile data, geo-location and social media to create a personalized travel experience.

Three Screen Strategy

11:25Cape Town Tourism: Thinking Strategically on Approaches to Mobile

If you visit Capetown.travel today from a mobile device, you'll be pleasantly welcomed by a mobile optimised site, so it may seem strange to consider that for Cape Town Tourism, thinking about mobile strategy is a journey that they are only now beginning to embark on. For many destinations, launching a mobile optimised site was an important milestone in thinking about mobile, however it is also one that many are beginning to re-think, from a strategic point of view. We worked with Cape Town Tourism in helping them to take a step back and think about what exactly it was they were looking to achieve in mobile and setting out the steps in getting there. We're thrilled to have Velma Corcoran joining us all the way from South Africa to shed some light on their mobile journey to date, talk more about the approach they're taking for the future and what other destinations can learn from their experience.

11:50Visit Finland: A Seamless Brand Experience for All Resolutions

Visit Finland are the proud winners of the Digital Tourism Think Tank's 2013 award for Branding. We're thrilled to have them join us in Barcelona this year to share insights with the rest of the DMO community about the approach they're taking in creating a seamless brand experience, at all resolutions.
Successful in delivering a strong multi-resolution brand across mobile, tablet and desktop, Visit Finland really 'get it' when we speak about three screen strategies and where their brand should sit on each.

Power of Big Data.

12:10Sojern & Big Data: The Interview

We'll be interviewing the guys at Sojern to understand how they harness the power of big data to inform accurate strategic planning for destination campaigns. With a huge respect for what Sojern do, we're brimming with questions to ask on this fascinating topic.

12:30Destination Intelligence: What You Need to Know

We'll be diving into an interactive discussion on destination intelligence, looking at the key metrics your destination needs to consider and how to make use of the data available. We'll be inviting Jami Timmons, one of the Digital Tourism Think Tank's leading experts on this topic to share insights and an expert vision with the audience.

12:50DMO Insights: Big Data's impact on marketing activities

Amadeus provides the technology which keeps the travel sector moving - from initial search to making a booking, from pricing to ticketing, from managing reservations to managing check-in and departure processes. Amadeus is shaping the future of travel by providing insights for DMOs into how they can combine tactics and strategy into powerful and concentrated marketing activities. During the seminar we will analyse the performance of two main European destinations and demonstrate how insights into travellers’ search and purchase behaviours can be turned into revenue.

13:10European Commission DG Enterprise & Industry Activities

The European Commission is committed to supporting growth, competitiveness and innovation in Europe's tourism sector through a range of programmes published by DG Enterprise and Industry. Director, Pedro Ortún is joining us once again in Barcelona to give an update on what the Commission is doing in this area, the benefits to destinations and how they can get involved.

The team at SE1 Media will also be announcing a series of Live Events, being ran for the European Commission to support digital and business excellence amongst Europe's SMEs. We are using #DTIC2014 to encourage NTOs and Cities to get behind the initiative and make them available for their industry stakeholders at a National and City level too.

Innovation Lab Face-Off.

#DTTT Innovation Labs Present

Today it seems like everyone has started some kind of innovation lab, heck the #DTTT is even starting one itself! We invited a selection of travel industry labs to come and share what they do (trusting it's... innovative), to share insights and talk about the importance of pushing the boundaries of technology and what destinations can learn from this.

During the past year we've been developing a number of innovative activities with destinations throughout Europe. We're really excited to bring all of this together at #DTIC2014 and invite destinations to share some of the insights from this work and talk about the labs that have yet to be launched!

#MCDL Mobile Creative Destinations Lab

14:30Visit Norway: The Changing NTO

"Visit Norway have always stood out as a best practice in the tourism industry when it comes to innovating in digital, however this year at #DTIC2014 we've decided to home in on perhaps the most important trend in digital, which is mobile.
Launching this year in what has become a hotly competitive space for Scandinavian destinations, not least in mobile, Hans Petter will be talking through and demonstrating 'Norway Lights', their latest take on the aurora! Get ready to awe!"

14:55Mobile World Capital

The Mobile World Capital is an organisation well known in the industry and we are very pleased to have Carlos Cuffi share some insights on their approach in tourism which is very inspirational. The Mobile World Capital is focusing on innovation in mobile and the audience will hear about different case studies as well as the case of the Mobile Ready Initiative.

15:15Antwerp's Mobile First Approach

Antwerp Tourism & Conventions have recently done a lot of work on their digital strategy and as part of that decided to follow a mobile first approach of their new site. Charis De Craene has been involved in the planning and development of the new website and will share some experiences and insights on their new mobile first approach, their new website and how Antwerp is working on improving visitor experiences both on their website, though mobile and also in the destination.

15:35Visit Ljubljana: SELLING UNIQUE EXPERIENCES

Ljubljana won the Content Award for the tours & activities they are offering on the website. Winning the award made them think how they can go a step further, in the past months, Uros and his team have developed a booking engine and online shop for experiences available also on mobile and on every screen size. As the city tourist board, they know about the best tours and packages that visitors will enjoy and are now making the move towards commercialisation. Ljubljana is establishing itself as THE source for tours selling experiences that are unique.

15:55DTTT Italia Lab: Holistic Strategy

As part of this year's DTIC, we are very proud to announce the #DTTT Italia Lab as an addition to the team of experts and also an addition to a constant stream of content from leading thought leaders in Italy in destination marketing. Fabio Sacco and Luca D'Angelo will present the DTTT Italia Lab and their approach of an Holistic Strategy, providing insights into digital tourism in Italy and state of the art in digital, interesting and innovative case studies and priorities with regards to tackling challenges in the future. This should certainly be a session not to miss.

16:25Benchmarking

Vienna Tourist Board and MODUL University Vienna have worked closely on a project that provides a benchmarking tool for Cities in order to measure performance. This is an interesting project and we are sure that it will be insightful to learn more about this from Clemens Költringer, hear some findings and to find out how other cities can be part of this benchmarking project.

16:45MapCase

MAPCASE is the leading european gamification network for tourism destinations and outdoor brands. In 2011, MapCase launched its first award winning mobile service MAPtoSNOW which moved the skiing and mountain industry into a new gamified marketing era. Xaver Wegmann will show some case studies and examples about how destinations can work themselves with ramifying outdoor experiences.

DTTT Preview 2015

As we know two full days of intensive learning and keynotes can be, well... somewhat hard work, the last part of #DTIC2014 will allow you to hear about what the Think Tank Team and its Associates have coming up in 2015.