Branding and Design
This campaign/story will be our main guideline for the 4 years to come in terms of promotion for the city of Lyon. We will have more contents and interactions with futur visitors every year to come under the umbrella of gastronomy.
Since June 2012 our Pinterest profile is growing nicely and organically. It features a public Board "Our Switzerland" and several board illustrating our products and campaigns.
Our Facebook page has grown well over half a million fans in the last year with an ongoing strong PTAT rate. The reason behind it: GREAT content, some media budget, continuous and committed community management in 12 (!) languages around the clock.
"Robbie Williams - Meet Me in Tallinn" is quite unconventional example of how to use a celebrity to promote your destination. Innovative and creative campaign that had incredibly positive and supportive response by locals, foreigners and media - more than 90% of press coverage was positive.
RAK TDA is responsible for establishing the Emirate of Ras Al Khaimah as a premier quality-value destination for leisure, adventure and business travel. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the Emirate’s hospitality industry.