Social Media Free Trip aims to promote Bologna as a destination at an international level, creating word of mouth, social and viral advertising based on tourists' direct experiences. It is addressed to social media users with a wide network of followers and friends who become an advertising vehicle of the content related to the city.
This campaign focuses on young tavellers that come to Antwerp. The slogan, your local guide in your pocket, says it all: all content is provided by young locals that live, study or work in Antwerp. Those locals are always up to date and know what's new in town, what's cool, ...
This campaign/story will be our main guideline for the 4 years to come in terms of promotion for the city of Lyon. We will have more content and interactions with futur visitors every year to come under the umbrella of gastronomy.
This website, blog and videos was created by Resonance Consultancy Ltd. for Tourism Vancouver to communicate the work associated with the development of their new Tourism Master Plan. The Master Plan was a six month project and this website helped to keep industry stakeholders and residents informed about progress and results.
This video is a celebration of all hidden treasures deep in the main land of the Municipality of Hersonissos on Crete, just waiting to be discovered. From people full of warm hospitality to unbelievable beauty that was left behind by past generations. Everything coated with natural beauty and traditional villages in which you can experience tasty home made greek cuisine.
Since June 2012 our Pinterest profile is growing nicely and organically. It features a public Board "Our Switzerland" and several boards illustrating our products and campaigns.
Our Facebook page has grown well over half a million fans in the last year with an ongoing strong PTAT rate. The reason behind it: GREAT content, some media budget, continuous and committed community management in 12 (!) languages around the clock.
VisitBritain's LoveWall is an inspirational planning tool, promoting the best that Britain has to offer in tourist destinations, events and attractions. The mission of the site is to inspire and motivate global visitors to learn more about the UK and plan a trip by creating personalised itineraries. These itineraries can then be printed and shared, via email and social media, using the sites inbuilt tools.
To keep our content fresh, exciting and inspirational, we strongly depend on user-generated content. We source photography from multiple social channels and repurpose said photography across all 11 social networks.
We put a lot of emphasis on the content. In our communication we present the tours and trips as the great experiences they are. We do our best to present each one of them with catchy texts and quality photos. It's not hard to do because the tours and trips are mostly interesting and some of them are also quite unique.