Social Media Free Trip aims to promote Bologna as a destination at an international level, creating word of mouth, social and viral advertising based on tourists' direct experiences. It is addressed to social media users with a wide network of followers and friends who become an advertising vehicle of the content related to the city.
The Backin' Belfast campaign was developed to counter the impact of the flag protests on the local business community within Belfast City Centre. The campaign encouraged businesses and residents to use the #backinbelfast hashtag on Twitter to promote a more positive conversation about getting people back into the city and supporting local businesses. The hashtag regularly trended on Twitter in the Belfast area during the campaign.
We made an appeal to the public on our social media channels and website with Youtube film - it says that we tried to make a video, but that we are looking for someone who is better at it than we are. 47 professional film makers replied and sent in a dossier. We used our website and social media to share these videos.
This campaign focusses on young tavellers that come to Antwerp. The slogan, your local guide in your pocket, says it all: all content is provided by young locals that live, study or work in Antwerp. Those locals are always up to date and know what's new in town, what's cool, ...
It's not London, Amsterdam, Paris or Milan, its the best of these rolled into one. Antwerp is unique, fashionable, sophisticated and a train trip away! Here you'll find the best finds from some of the best European Fashion Bloggers. Enjoy!
Users were shown several sets of Georgia photographs and, after choosing the photos that appealed the most to them, they were given a custom Georgia travel itinerary featuring attractions, hotel suggestions and a 15-second Instagram video that correlated with the itinerary.
Blackpool Resort Pass campaigns were delivered seasonally for Spring, Summer and Autumn which was reflected in creative on the website and digital advertising. Users would upload their best Blackpool moments and share on social media to gain votes. The entries with the highest votes were judged by a panel to decide the winning moments. The aim of this was to gain brand awareness for the Resort Pass.
The campaign allowed potential tourists to tailor their own one-of-a-kind 5 day Cape Town itinerary. Once they started the game they receive a personalised Boarding Pass and then the user could just sit back and watch as their profile discovered new and unexpected places. Throughout their virtual holiday, they could delve deeper into the places their profile visited and also 'like' and share it with their friends.
"Robbie Williams - Meet Me in Tallinn" is quite unconventional example of how to use a celebrity to promote your destination. Innovative and creative campaign that had incredibly positive and supportive response by locals, foreigners and media - more than 90% of press coverage was positive.
We put a lot of emphasis on the content. In our communication we present the tours and trips as the great experiences they are. We do our best to present each one of them with catchy texts and quality photos. It's not hard to do because the tours and trips are mostly interesting and some of them are also quite unique.