Social Media Free Trip aims to promote Bologna as a destination at an international level, creating word of mouth, social and viral advertising based on tourists' direct experiences. It is addressed to social media users with a wide network of followers and friends who become an advertising vehicle of the content related to the city.
The Backin' Belfast campaign was developed to counter the impact of the flag protests on the local business community within Belfast City Centre. The campaign encouraged businesses and residents to use the #backinbelfast hashtag on Twitter to promote a more positive conversation about getting people back into the city and supporting local businesses. The hashtag regularly trended on Twitter in the Belfast area during the campaign.
Purpose of the campaign is to take advantage of the Little Mermaid's 100th birthday in order to create positive attention on Denmark as a holiday destination across their priority markets through the press and social media.
We made an appeal to the public on our social media channels and website with Youtube film - it says that we tried to make a video, but that we are looking for someone who is better at it than we are. 47 professional film makers replied and sent in a dossier. We used our website and social media to share these videos.
It's not London, Amsterdam, Paris or Milan, its the best of these rolled into one. Antwerp is unique, fashionable, sophisticated and a train trip away! Here you'll find the best finds from some of the best European Fashion Bloggers. Enjoy!
This website, blog and videos was created by Resonance Consultancy Ltd. for Tourism Vancouver to communicate the work associated with the development of their new Tourism Master Plan. The Master Plan was a six month project and this website helped to keep industry stakeholders and residents informed about progress and results.
Since June 2012 our Pinterest profile is growing nicely and organically. It features a public Board "Our Switzerland" and several board illustrating our products and campaigns.
Our Facebook page has grown well over half a million fans in the last year with an ongoing strong PTAT rate. The reason behind it: GREAT content, some media budget, continuous and committed community management in 12 (!) languages around the clock.
In order to capitalize on Discovery Channel's 'Shark Week' of programming that heavily features South African locations, SAT ran an online campaign through social media promoting sharks in South Africa for two full weeks. The idea here was to promote the destination by taking advantage of the halo of interest in sharks during Shark Week. A secondary goal was to provide value to our marketing partners South African Airways and Marine Dynamics Shark Cage Diving in order to grow awareness of their products and their online followings.
To keep our content fresh, exciting and inspirational, we strongly depend on user-generated content. We source photography from multiple social channels and repurpose said photography across all 11 social networks.
The campaign allowed potential tourists to tailor their own one-of-a-kind 5 day Cape Town itinerary. Once they started the game they receive a personalised Boarding Pass and then the user could just sit back and watch as their profile discovered new and unexpected places. Throughout their virtual holiday, they could delve deeper into the places their profile visited and also 'like' and share it with their friends.
"Robbie Williams - Meet Me in Tallinn" is quite unconventional example of how to use a celebrity to promote your destination. Innovative and creative campaign that had incredibly positive and supportive response by locals, foreigners and media - more than 90% of press coverage was positive.
The fan base of I Wish I Was in Finland has nearly tripled in one year - it is currently 376,000 and the number is rising fast whether there are ads to support the process or not.