Join us at ITB Berlin!
Destination Shift to Digital
Wednesday 4th March @ 13.15
Hall 7.1a Auditorium New York 1
Join the Digital Tourism Think Tank at ITB for a lively interactive debate on how destinations are tackling the evolving shift towards digital. In this session you will have the opportunity to hear from industry leaders from the world of DMOs, sharing their insights and experience on the changing DMO landscape and how they’ve embraced the shift towards digital innovation.
How is the shift perceived in the industry over the past decade and also looking to the future? How significant is it and does it still have a role for digitally fulfilled ‘traditional’ marketing? Have DMOs seen a fundamental shift in their overall strategic approach and has this meant changes to their structural approach? Innovation is a big buzz word now with a huge focus on technology and start-ups, is this something that DMOs are prioritising? Don’t miss the discussion around these and more topics!
Innovators Panel - Travel Disruptor Pitch
Friday 6th March @ 13:00
Hall 6.1 eTravel World, Stage
Our Friday session revisits the 'Travel Disruptors Pitch-Up' where new innovators entering the market will pitch their ideas, to then be challenged by the audience.
Kevin May, Editor and Co-Founder of Tnooz, will accompany #DTTTs Director Nick Hall in moderating this session. In a short 7 minute pitch, each innovator will present how they are taking advantage of new technology opportunities to innovate. After each pitch Kevin May will make some critical comments on the pitch and we will also take questions for the innovators from the floor.