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Superior Mobile Content & Strategy Masterclass

The Digital Tourism Think Tank focuses on digital marketing best practice in tourism; promoting the most innovative case studies across the industry to inspire and encourage creative, successful digital marketing. With this objective in mind, we are now offering an advanced training course on Mobile Content and Strategy providing tourism professionals and organisations courses to get up to speed and hands on with their digital marketing strategies.

With the scope of mobile growing, with regards to technologies, platforms and usage, it is important for the tourism professionals to take a strategic approach. In this masterclass you will learn how to create a successful mobile strategy and what tools to use to implement it effectively.

A unique and memorable mobile presence is vital for many businesses, especially within the the travel and tourism industry in view of current statistics and trends. During this highly interactive masterclass you will learn about the elements of unique mobile user experiences. The course then covers the key principles and best practices for delivering content to mobile users.

This Mobile Content and Strategy masterclass is designed as an interactive workshop in a classroom style format for hands-on learning. Tourism businesses and professionals can learn how to get to the most out of the huge opportunities of an increasingly hyper-connected traveller. The key topics that the course covers are:

  • An iterative approach to developing a mobile strategy
  • The elements of unique mobile customer experiences
  • Best practices for content on mobile website and mobile apps
  • The tools that can be used to translate great ideas into effective results

Most suitable for

This workshop is designed as an introductory workshop for travel and tourism businesses and professionals that want to learn how to get the most out of the huge opportunities of an increasingly hyper-connected travel audience.

Benefits

We believe in the balance between theory and practice and this is why this course combines both lectures and practical exercises. In addition, you can choose the in-house option, where we will tailor the workshop to your specific needs.

Have a look on your right for more information on Your Trainer, The Programme, our In-house Training options. Please fill in the form below to request more information or schedule a workshop.

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