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Unique Mobile Customer Experiences Masterclass

The Digital Tourism Think Tank focuses on digital marketing best practice in tourism; promoting the most innovative case studies across the industry to inspire and encourage creative, successful digital marketing. With this objective in mind, we are now offering an advanced training course on Mobile Customer Experiences providing tourism professionals and organisations courses to get up to speed and hands on with their digital marketing strategies.

Being successful in mobile requires that tourism businesses and professionals understand throughly their customers' perceptions and attitudes towards their mobile offerings in all travel stages. The focus of this course is on how to improve the individual elements that act together to ensure overall positive, unique and memorable mobile user experiences.

A unique and memorable mobile presence is vital for many businesses, especially within the the travel and tourism industry in view of current statistics and trends. During this highly interactive masterclass you will learn about the elements of unique mobile user experiences. The course  covers the key aspects of mobile contexts, as well as effective mobile user experience design patterns that will ensure that your website or your mobile app are not only easy but also pleasant and effective to work with.

This Mobile Customer Experiences masterclass is designed as an interactive workshop in a classroom style format for hands-on learning. Tourism businesses and professionals can learn how to get to the most out of the huge opportunities of an increasingly hyper-connected traveller. The key topics that the course covers are:

  • What are the key elements of a positive mobile user experience
  • The key aspects of mobile contexts and mobile user characteristics
  • Best practices and mobile user experience design patterns
  • The methods and techniques that can be used to learn about mobile users

Most suitable for

This workshop is designed as an introductory workshop for travel and tourism businesses and professionals that want to learn how to get the most out of the huge opportunities of an increasingly hyper-connected travel audience.


We believe in the balance between theory and practice and this is why this course combines both lectures and practical exercises. In addition, you can choose the in-house option, where we will tailor the workshop to your specific needs.

Have a look on your right for more information on Your TrainerThe Programme, or our In-house Training options. Please fill in the form below to request more information or schedule a workshop.

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