Zornitza is an expert in mobile user experience and user research for travel and tourism. With a background in Geo- Information Science, Zornitza moved from designing web-based virtual globes to focus on improving the tourist experience with smartphone Augmented Reality browsers during her PhD at Bournemouth University. This cutting-edge research was recently awarded 1st Prize at the Designing Mobile Augmented Reality workshop at the Mobile Human-Computer Interaction (MobileHCI) conference in Germany, 2013.
Currently, Zornitza is a Mobile and User Experience Consultant at SE1 Media. With in-depth knowledge of all stages of a user-centred design lifecycle, Zornitza enjoys carrying out both qualitative and quantitative user research. She loves great mobile website designs and responsive and easy-to-use location-based apps, and believes that each product and service can deliver an exceptional tourist experience, if we focus on the actual needs and requirements of our customers.