Mobile Marketing & Advertising Masterclass
The Digital Tourism Think Tank focuses on digital marketing best practice in tourism; promoting the most innovative case studies across the industry to inspire and encourage creative, successful digital marketing. With this objective in mind, we are now offering an advanced training course on Mobile Marketing and Advertising providing tourism professionals and organisations courses to get up to speed and hands on with their digital marketing strategies.
With the scope of mobile growing, with regards to technologies, platforms and usage, it is important for the tourism professionals to take a strategic approach. The mobile marketing channels provide a huge opportunity to make your communication with your customers more personal, targeted and relevant. In this masterclass you will learn the key aspects of how to create and run a mobile marketing campaign.
This Mobile Marketing and Advertising masterclass is designed as an interactive workshop in a classroom style format for hands-on learning. Tourism businesses and professionals can learn how to get to the most out of the huge opportunities of an increasingly hyper-connected traveller. The key topics that the course covers are:
- Available mobile marketing tools
- Developing a mobile marketing strategy
- Running mobile marketing campaigns
- Optimising your mobile marketing campaigns through effective mobile media
- The key facts and strategies you need to have in mind when considering mobile ecommerce and advertising
Most suitable for
This workshop is designed as an introductory workshop for travel and tourism businesses and professionals that want to learn how to get the most out of the huge opportunities of an increasingly hyper-connected travel audience.
We believe in the balance between theory and practice and this is why this course combines both lectures and practical exercises. In addition, you can choose the in-house option, where we will tailor the workshop to your specific needs.
Have a look on your right for more information on Your Trainer, The Programme, or our In-house Training options. Please fill in the form below to request more information or schedule a workshop.