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Satisfying the growing needs of hyper-connected and tech savvy travellers through great mobile user experiences has become critical, but more challenging than it might seem. At its core, a unique and memorable mobile experience requires that we understand who our customers are and what they need.

Especially young travellers live and breathe technology and are very accustomed to using their mobile devices whenever they travel and connectedness is more important for young people than ever - if at home or abroad. For the first time this year, we bring our hands on learning exactly where mobile interaction unravels - outside, in the real world. A walkshop is a new kind of learning experience that combines an interactive workshop session, an urban walking tour, group discussion, and spontaneous exploration. We will take all participants of the Summer Talent Camp around Amsterdam and will document their experiences, what works and where they face challenges - it is really a fun afternoon out, exploring a city through a walkshop.

During this walkshop we will visit several key locations and test on site how mobile products enhance young travellers' experiences. You will get a first hand experience of good and bad mobile solutions, learn about mobile context and the various strategies visitors adopt to find information and tackle challenges. A strong focus will be placed on how to make use of mobile user experience practices and guidelines in order to support and attract customers, rather than annoy and confuse them.

The general topics that we will explore include:

  • What is the type of content that young, urban travellers look for?
  • How do mobile solutions enhance urban tourism experiences?
  • What are the damaging effects of non-optimised mobile user experience?
  • How to sophisticate mobile products to support a unique and memorable mobile user experience?

Key reasons why you should attend:

  • It's fun and you will get to know other participants and network with industry professionals
  • On-site learning in actual context of use of mobile devices
  • Collaborative discussions between graduates and industry professionals
  • Debriefing sessions focused on practical principles and exchange of experiences




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