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Mobile Fundamentals is designed as an introductory workshop for destinations that want to learn how to get to the most out of the huge opportunities of an increasingly hyper-connected traveller. It will cover the following:

  • Fundamentals of creating a strong mobile strategy
  • Different technologies and platforms available
  • How to get the most out of these platforms
  • Tools and technology to engage people at each point of the buying and trip planning cycle

Why Mobile?

 

How mobile is enhancing and changing the digital landscape; we explore global and regional usage trends across the different mobile devices, how these technologies have developed and who is using them

Mobile Marketing

 

Exploring the core disciplines of mobile marketing: sales promotion, mobile advertising, mCRM, brand engagement, advertising response, mobile experiential and the tools and techniques that can be implemented to achieve these goals, such as innovative apps and augmented reality

Mobile Traveller

 

As the mobile and social channels grow together to dominate consumer usage, social location in particular is a tool that DMOs can take advantage of in targeting consumer engagement. We explore how travellers use mobile at various stages in the travel cycle and identify further tools that DMOs can engage on, looking into industry case studies for inspiration

Mobile Strategy

 

With the scope of mobile growing, with regards to technologies, platforms and usage, it is important for DMOs to take a strategic approach with it. Mobile strategy considers the possibilities for the channel, business objectives and processes, and the tools for measurement of campaign effectiveness
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