Brought to you by the European Commission's DG Growth, this seminar gives a practical guide to marketing your tourism business. Whether an attraction, hotel, tour operator or even a destination, the seminar serves to run through key marketing basics.
It will explain the ‘visitor buying cycle’, with a particular focus on digital media and how technology is shaping and informing travel decisions, how a visitor comes to discover a place in the initial ‘dreaming’ phase, to deciding, booking, experiencing and sharing their experience with peers. This strategic approach shows the many opportunities at each stage and importantly, how businesses should harness knowledge of their business and customers to succeed.
00:00 Introduction By Nick Hall
02:12 Interview with Laura Bujalance - PROGRESS AND MENTORING
07:34 Nick Hall Presents - YOUR BUSINESS IN THE TRAVEL PLANNING CYCLE
19:10 Interview with Lindsay Herbert | Precedent
32:12 Interview with Carole Favre | Small Matters
47:46 Ramona Wagner Presents - MARKETING YOUR BUSINESS TO TODAYS VISITOR
52:07 Interview with Dionisis Kolokotsas | Google
1:09:32 Interview with Francesco Errico | Pecora Verde
1:26:45 Interview with Rima Hebert | Villa Lara
1:38:20 Viewer Questions and Discussion